Marketing BSc (Hons)

This course is in clearing with spaces available

This course is in Clearing with Spaces Available


Course options

Select year


UCAS code: N502 112 UCAS points
  • BSc (Hons) Marketing, home applicant, full time

    • Home Applicant
    • Full time, 3/4 years
    • Pound 9250 Per year. You don't need to pay this up front.
  • BSc (Hons) Marketing, home applicant, part time

    • Home Applicant
    • Part time
    • Pro-rata full time fee
  • BSc (Hons) Marketing, international applicant, full time

    • International Applicant
    • Full time, 3/4 years
    • Pound 14820 Per year

Degree with foundation year

UCAS code: N505 64 UCAS points
  • BSc (Hons) Marketing, home applicant, full time

    • Home Applicant
    • Full time, 4/5 years
    • Pound 9250 Per year. You don't need to pay this up front.
  • BSc (Hons) Marketing, international applicant, full time

    • International Applicant
    • Full time, 4/5 years
    • Pound 14820 Per year

What makes this course different

  • Highly rated by our students

    94% of students surveyed on this course responded positively to questions on "Teaching on my Course" in the 2023 National Student Survey. (National Student Survey 2023, Results published 10 Aug 2023)

    See full survey
  • Placement year

    This course offers you the option of a work placement. It's not compulsory but will give you extra credits.

  • Top in the country

    Our Marketing courses ranked 1st in the country for “Learning Opportunities” (National Student Survey 2023, Results published 10 Aug 2023)

    See full survey


The programme is professionally accredited by Chartered Institute of Marketing (CIM).

Accredited by the Institute of Data & Marketing (IDM).

This provides our graduates with significant exemptions on professional qualifications.

Course modules

Select year

Developing Academic Skills

Developing Academic Literacy

Employability in Hospitality, Events and Tourism (Mental Wealth)

Inside Business

The Global Business Enterprise

Connecting to Business and Employment through Volunteering

The first year lays the foundations of your business knowledge by covering key topics such as global economics, business intelligence and professional development. At the same time, you will learn the foundations of marketing so that, at the end of the first year, you'll understand how marketing is threaded through any organisation and connects to wider issues in business management.

Mental Wealth 1: Academic and Digital Proficiency

People and Organisations

Foundations of Marketing

Fundamentals of Business Accounting

Fundamentals of Economics

Business Statistics and Data Analysis

The second year builds on this by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn how to connect with customers and consumers through digital and traditional channels. You'll use data about consumer patterns to effectively convey your message. You'll cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

Mental Wealth 2: Graduate Employment Competencies

Marketing Research Methods

Integrated Marketing Communications

Consumer Behaviour

Digital Marketing

Managing Sustainable Operations

Introduction to Accounting and Finance

Marketing Internship

We offer you an optional placement year, enabling you to experience the real world and connect your university experience with it.

Optional placement

In the final year, you'll underpin your previous studies by learning about strategic marketing. You'll do a practical project where you can apply your knowledge to a specific topic. You can choose to write a dissertation or work on a marketing consultancy project. You'll have the choice of several optional modules. These might develop your entrepreneurial skills, teach you about specialist techniques in social media marketing and brand management or help you understand how to maintain a competitive advantage in the contemporary business landscape. At the end of your degree, you'll have a practical understanding of how marketing works on a day-to-day basis. You'll have a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

Mental Wealth 3: Global Enterprise and Consultancy

Corporate Social Responsibility & Ethics

Marketing Applied Project

Contemporary Issues in Marketing

Brand Management

Social Media Marketing

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

This programme will prepare you for professional careers in data analytics, marketing management, advertising, public relations, brand management and any marketing-related career.

Industry links

UEL is home to one of the country’s largest trading floors and houses a marketing and analytics lab hosted by Amazon Web Services giving access to real-time data and practical exposure to business marketing and human resources.

Graduate employers

We offer you an optional placement year, enabling you to experience the real world of industry connecting your university experience with it. Our alumni have gone into roles in public relations, marketing and advertising. 

Job roles

Roles you could go into include brand manager, marketing executive, digital marketing manager or marketing and sales manager.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

a woman standing in front of a lush green wall.
What I valued most as a marketing student were the industry guest speakers who shared their knowledge and expertise. It was a great way to expand my network and gain valuable insights."
Megan Tarajcak

BSc (Hons) Marketing

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including: 

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work 
  • Mentoring programmes for insight with industry experts
  • 1-2-1 career coaching services
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

See more details

We are careers first

Our teaching methods and geographical location put us right up top: 

  • Work-based projects 
  • Networking and visits to leading organisations 
  • Support in starting a new business 
  • London on our doorstep

How you'll learn

You will be taught through theoretical lectures in an interactive and engaging classroom. There will be assessments which focus on the application of concepts to real-life professional marketing scenarios.

Examples of theoretical concepts are provided throughout each module of the programme. You will be encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

    Guided independent study

    When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as game labs, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

    Academic support

    Students are supported with any academic or subject-related queries by an Academic Advisor, module leaders, and former and current UEL students. 

    If you need a bit of extra help with certain skills such as academic writing, English, maths or statistics, our Academic Tutors offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.

    Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).

    Dedicated personal tutor

    When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.


    Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

    Your timetable

    Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

    Class sizes

    The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year depending on your course.

How you'll be assessed

You are assessed using a variety of assessment methods. We use traditional exams, essays and reports to assess academic knowledge. We develop your presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves you submitting multiple artefacts as part of a module assessment strategy. 

More details will be included in the student handbook and module guides. You will always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days, although you will receive immediate feedback following many of our face-to-face assessments.

Campus and facilities

University Square Stratford


The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Select year

Statistics for BSc (Hons) Marketing Degree, Full Time

Statistics for BSc (Hons) Marketing Degree, Full Time

What our students and staff say

Iqra Sana Rafiq sitting on a wooden fence in front of some green grass
Having different tutors for specific modules like Digital Marketing and Economics allowed me to gain more knowledge in a specific field and experience the course differently."

Iqra Sana Rafiq

BSc (Hons) Marketing

Aidan J Kelly
This course engages with marketing theory and research in an advanced and intellectually fulfilling way to build upon your degree. We'll study marketing from both a managerial and cultural perspective and integrate key skills of digital marketing with the use of our marketing analytics laboratory. We'll prepare you for a rewarding career and equip you to be effective for your organisation and have an appreciation of marketing's social and cultural role."

Dr Aidan Kelly

Senior lecturer