Dr Diliara Mingazova

Diliara Mingazova

Senior Lecturer

Department of Business , Royal Docks School Of Business And Law

Areas Of Interest

My primary academic interests are in children as consumers, consumer culture theory, branding and strategic brand management. Currently, I am working on a paper called "Superhero/cartoon brands and fantasy worlds: an investigation into children’s brand relationships". I have recently finished my PhD and I am very keen to continue to investigate the areas of my interests and produce an interesting research.
 Outside of academia, I have a keen interest in travel, reading, psychology studies and fitness.