Dr Diliara Mingazova

Diliara Mingazova (staff)

Senior Lecturer

Department of Business Entrepreneurship & Finance , Royal Docks School Of Business And Law

Areas Of Interest

My primary academic interests are in children as consumers, consumer culture theory, branding and strategic brand management. Currently, I am working on a paper called "Superhero/cartoon brands and fantasy worlds: an investigation into children’s brand relationships". I have recently finished my PhD and I am very keen to continue to investigate the areas of my interests and produce an interesting research.
 Outside of academia, I have a keen interest in travel, reading, psychology studies and fitness.


The last four years of publications can be viewed below. 

Full publications list

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