Vision 2028
Vision 2028
Vision 2028 is our ambitious 10-year strategy to reinvent the University and reimagine the role of Higher Education.
It aims to drive diversity in the 4.0 talent pipeline to give graduates the skills, tools and competencies sought by employers and entrepreneurs in a rapidly changing world
Hear from the inspiring community at the University of East London that have been working to make this incredible vision a reality.
what is Vision 2028?
At the University of East London, we're constantly adapting. Today's world is changing constantly. Tomorrow's problems are unknown. Society depends on experts for answers. Everything we do is geared towards preparing for an unpredictable future.
Vision 2028 is our ambitious 10-year strategy. We're working with industry to reshape education for the benefit of all, giving students from any background the skills and opportunities to thrive in a changing world.
Our priorities remain resolute to our mission: driving career-ready student inclusion, increasing our reputation for the benefit of our alumni and social impact of the University.

The University of East London has been pioneering futures since 1898, from the 2nd Industrial Revolution through to where we are now, the 4th. We are a careers-led university. Our mission is to prepare you for the jobs of the future."
Professor Amanda J.Broderick,
Vice-Chancellor & President
Progress
In Year 3/4 of Vision 2028, we continued to be tested by the global pandemic and since then have taken decisive action to advance our education and research impact, while responding dynamically in constantly changing circumstances.
Our multi-layered Covid response system kept our community safe, our Dual Delivery framework engaged students to ever-higher levels, and our series of wellbeing initiatives provided intellectual, emotional and physical support during a historically difficult time. We also took the opportunity to explore new themes.
In Year 3 of Vision 2028 we moved forward with the following strategies:
- Becoming a leader in the local and global climate change conversation and a net-zero carbon institution
- Supporting the health and wellbeing of students, staff and the local community with care, compassion and commitment
- Harnessing the power of sport to transform lives individually, locally and nationally
- This year we also celebrated the launch of our multi-million pound Connected Campus improvement programme, designed to increase the accessibility of our campuses to our community and to enhance the education and industry interface
Now, as we continue to focus in Year 4 of Vision 2028, our careers-first vision has remained constant. We empower our learners, build Industry 5.0 career-readiness, and nurture an inclusive industry-facing environment that is central to the creation of a more diverse talent pipeline.
Our new brand
As part of our Vision 2028 strategic plan, we have been working with staff, students, alumni, partners and other stakeholders to articulate who we are and what we have to offer. We worked with our stakeholders to come up with a new visual identity that reflects both our heritage and our relevance in the modern world.
We want our identity to capture the rich blend of people, heritage, innovation and life in east London. We are proud of where we have come from but it's important that we shape the future. Our new visual identity is perfectly poised for that.
Strategic objectives
Future professional
Employer led careers zones
We are proud to announce ground-breaking collaborations with world-leading companies to drive graduate-level careers and fulfil rewarding life goals.
Sustainability
Education 4.0
Implementing cloud technologies to improve performance, generate cost savings and provide an outstanding learning experience for students.
Future Graduate
Maximising mental wealth
The world of work is changing and so are our degrees. We are developing professional fitness to accelerate employment-readiness for a 4.0 economy.
Future Life
Innovation Pioneers
Our academics are pioneers of new thinking that impact people and planet. Their knowledge advances practice, policy and wellbeing in every community we serve.
Cross cutting institutional priorities
Digital First
Developing digital fluency throughout the University, creating learning experiences and spaces which meet the needs of future students, employers and entrepreneurs.
Connected Campus
We are globally connected with educators, industry and communities to pioneer futures for a 4.0 economy and inclusive society.
Health Gain
We believe in health, physical activity and sport for all. We have an elite athlete zone and are the London Talent Hub for Basketball England.
Equality, Diversity and Inclusion
We are committed to realising an inclusive environment and are one of only 12 universities in the UK with the Race Equality Charter.
Pioneering Futures
The University of East London in 1898 was intended to cater to the needs of the local community and a broader range of people. We strongly believe that education has the potential to reduce inequality and create a more optimistic future for all individuals. To showcase our unwavering commitment to this belief, we collaborated with Luke Gray, a former student, to create an interactive mural at our Docklands Campus that reflects our core values. Luke is an exceptional surrealist street artist who blends traditional painting techniques with augmented reality and incorporates diverse textures and designs into his art.