Dr Alessandro Bigi profile

Dr Alessandro Bigi

Deputy Head of Department (Innovation and Management)

Senior Lecturer

Department of Strategy and Leadership , Royal Docks School Of Business And Law

Dr Alessandro Bigi joined the University of East London in 2020 first as a Lecturer in Marketing and subsequently became Senior Lecturer and finally deputy head of department. He owns the "innovation manager" qualification for the Italian Ministry of economic development. His main research interests include digital marketing, artificial intelligence, strategy and tourism. Dr Bigi has published many refereed conference and journal papers.


  • PhD - Royal Institute of Technology, Stockholm, Sweden
  • MBA - Rotterdam School Of Management, Erasmus University. Rotterdam, The Netherlands

Areas Of Interest

  • Digital Marketing
  • Marketing
  • Artificial intelligence and strategy
  • Tourism marketing
  • Wine marketing


The last four years of publications can be viewed below. 

Full publications list

Visit the research repository to view a full list of publications