Dr Aidan Kelly
Integrated Marketing Communications, Marketing Internship, Marketing Applied Project
Department of Business , Royal Docks School of Business and Law
Aidan is a Senior Lecturer in Marketing at the Royal Docks School of Business and Law. He is the current Course Leader of the recently validated MSc Marketing and leads modules in Integrated Marketing Communications, Marketing Work Placement and Marketing Applied Project. His current research interests are in the areas of advertising theory, consumer research and cultural branding.
Areas Of Interest
Advertising theory, consumer research and brand management.