Aidan J Kelly

Dr Aidan Kelly

Senior Lecturer

Advertising theory, consumer research and brand management

Department of Business , Royal Docks School Of Business And Law

Aidan is a Senior Lecturer in Marketing at the Royal Docks School of Business and Law. He is the current course leader of the MSc Marketing and leads modules at both undergraduate and postgraduate levels in Integrated Marketing Communications, Consumers, Markets and Cultures, Research Methods for Business and Applied Business Project. His current research interests are in the areas of advertising theory, consumer research and cultural branding.

Areas Of Interest

Advertising theory, consumer research and brand management.