Aidan J Kelly

Dr Aidan J Kelly

Senior Lecturer In Marketing

Senior Lecturer

Advertising theory, consumer research and brand management

Department of Business Entrepreneurship & Finance , Royal Docks School Of Business And Law

Aidan is a Senior Lecturer in Marketing at the Royal Docks School of Business and Law. He is the current course leader of the MSc Marketing and leads modules at both undergraduate and postgraduate levels in Integrated Marketing Communications, Consumers, Markets and Cultures, Research Methods for Business and Applied Business Project. His current research interests are in the areas of advertising theory, consumer research and cultural branding.

Areas Of Interest

Advertising theory, consumer research and brand management.

Publications

The last four years of publications can be viewed below. 

Full publications list

Visit the research repository to view a full list of publications