MSc Marketing

Business Management, Entrepreneurship and Finance

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MSc

UCAS CODE

ENTRY REQUIREMENTS

Start Date(s)

Attendance

Learning

UCAS POINTS

UCAS points will be updated soon

September 2024

  • Full time, 1 year
  • Part time, 2 years
  • On campus
both
CD2299

Fees and Funding

Here's the fees and funding information for each year of this course

September 2024

Attendance

Fee

Note

Home
Full time, 1 year
£12,720
Per year
Part time, 2 years
£2,120
Per 30 credit module
International
Full time, 1 year
£17,520
Per year

Overview

WHAT YOU'LL LEARN

MODULES

  • Core Modules
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    Strategic Marketing Management

    This will develop strategic thinking and a holistic understanding of the processes and practices involved in contemporary marketing management. It will provide you with a 'workbench' approach to developing marketing plans and strategies and the key skills and knowledge required for marketing  activity, using simulations, live campaigns and case studies from the professional marketing realm. The traditional aspects of the marketing 4Ps will be examined at postgraduate level, incorporating cognate and relevant theories from multiple disciplines to understand how contemporary marketing strategy is developed. Finally, strategic practices of managing growth, brands, products and market positions will be evaluated and crystalised.

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    Consumers, Markets and Cultures

    This module examines the confluence and interaction between consumption,  markets and culture examining these interdependent elements from an interdisciplinary perspective. The module incorporates insights from consumer research, sociology, anthropology, economics, cultural studies, and politics to provide a rich and diverse analysis into the field of consumption studies. This will involve a research-driven curriculum to identify contemporary consumer culture research topics and exploring their insights and implications for theory as well as contemporary marketing roles. While the module will retain a theoretical focus it will also consider issues of application as well as relevance to marketing research and management practice.

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    Research Methods for Business

    This module provides you with the core methodological skills for conducting both academic and practitioner marketing research. You will be taught the basics of the research process, from research philosophy, research design, developing research questions,  literature reviewing and research ethics. You will also be taught methodological approaches and analyses using qualitative, quantitative and mixed methods approaches. The module will make use of the fledgling  "Business Strategy and Marketing Analytics Laboratory" to develop these methodological skills and it is envisaged that aspects of digital marketing analytics (particularly related to online marketing research) will feature prominently as part of the curriculum. The module will be assessed via a  marketing research project for a live company project and a research proposal for the postgraduate marketing dissertation in the final term. This module equips you to conduct competent and academically rigorous marketing research and will develop skills that will prove vital for the final year project and future employment prospects.

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    Digital, Social Media and Influencer Marketing

    This module provides you with a research-informed analysis of key theoretical developments in the areas of digital, social media and influencer marketing. In this module, you will be introduced to key theoretical principles of all three areas, as well as critical perspectives in digital marketing and social media culture, and also "workbench" issues around how digital marketing is practiced in the industry sector. We will make use of the newly developed "Business Strategy and Marketing Analytics Laboratory" for  teaching, assessment and training sessions around particular software packages for the development and execution of marketing campaigns. The module intends to be led by research into cutting-edge concepts in digital, social media and influencer marketing to provide both a theoretical and practical basis for evaluation of the topic. We would endeavour to provide you
    with a holistic understanding how these concepts as well as a practical grasp of how to conduct digital marketing campaigns in the domain of professional marketing. We also wish to situate the module within the wider context of digital cultures that exist in society today and evaluate the role of marketing activities and practices within these.

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    Mental Wealth 7: Marketing Consultancy Project

    The purpose of this module is to develop your marketing planning and consultancy skills as well as giving you the opportunity to reflect upon how you have developed your mental wealth and employability competencies. You will be given a company scenario, which can either be a live local
    company or charity, or a simulation based on software such as marketplace simulation or Markstrat and develop a coherent marketing plan for the company. Workshop classes will be provided in Term 3 to provide you with the marketing analysis and planning skills required to develop a marketing plan for the industry. You will be assigned an academic module tutor in Term 3 to help you develop your marketing plan for the client or the simulation activity. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. You will also be advised to conduct some form of primary or secondary marketing research within this process, whether working with qualitative or quantitative data, to develop a useful insight into customer behaviour and attitudes within the assigned sector. You will also write a reflective essay evaluating the specific mental wealth competencies and how the module and assessment have prepared you for the professional marketing workplace. 

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    Postgraduate Marketing Dissertation

    This module requires you to engage in an academic research project for one term under the supervision of a faculty member. You must conduct an  academically-orientated project within the marketing discipline however under this umbrella you have the option of undertaking either

    a) a traditional academic dissertation,

    b) a case study-orientated dissertation or

    c) a managerial problem-solving dissertation

    depending upon the preference of the candidate (and subject to the supervisory guidance). You will select an aspect of the marketing literature that may be of specific interest to them and will write their dissertations in the final academic term, they will normally have completed the taught element of their course before attempting the dissertation and will not be permitted to undertake the dissertation unless the  "Research Methods for Marketing" module has been successfully completed
    and passed. The research proposal written for the "Research Methods in Marketing" module will form the basis of the dissertation for the final project so both modules are intrinsically linked. You will, under academic guidance, develop a literature review, research question, research  methodology, data analysis and finally academic dissertation as an outcome of the module. 

HOW YOU'LL LEARN

HOW YOU'LL BE ASSESSED

CAMPUS and FACILITIES

University Square Stratford

University Square Stratford, University Square Stratford

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

YOUR FUTURE CAREER