Marketing MSc

This course is in clearing with spaces available


Course options

Select year


  • MSc Marketing, home applicant, full time

    • Home Applicant
    • Full time, 1 year
    • Pound 12720 per year
  • MSc Marketing, home applicant, part time

    • Home Applicant
    • Part time, 2 years
    • Pound 2120 per 30 credit module
  • MSc Marketing, international applicant, full time

    • International Applicant
    • Full time, 1 year
    • Pound 17520 per year


CIM Graduate Gateway

The MSc Marketing has subject content that is essential for students wishing to acquire the advanced knowledge and skills needed to attain senior roles withing marketing. The Strategic Marketing Management and Consumers, Markets and Cultures modules studied in the first term align perfectly with the CIM’s core Professional Marketing Competencies of Insights, Customer Focus and Strategy, which sit at the heart of marketing regardless of role, industry or career stage.
(Philip Preston, Volunteer Partnerships Manager, Chartered Institute of Marketing).

Market Research Society

MRS is delighted to accredit the University of East London MSc Marketing Programme as an MRS Accredited Masters Degree – providing recognition of the programme content and the study undertaken by students on the programme enabling on successful completion and with three years’ relevant research experience for students to become Certified Member of MRS.
(Samantha Driscoll, , Head of Membership Development, Market Research Society)

Institute of Data & Marketing

The IDM is delighted to be working with UEL by accrediting both their undergraduate and postgraduate marketing degrees. The accreditation shows the university to be supporting its students with degrees that meet professional standards but also enhancing their employability with opportunities to connect with industry.
(Kate Burnett, DMA Talent General Manager, Institute of Data & Marketing)

Course modules

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

Your future career

This course will prepare you for a career in marketing management generally or any career that requires theoretical marketing knowledge. This can include roles such as marketing management, brand management, advertising account management, public relations, direct marketing, marketing research, advertising research and marketing consultancy. The broad and eclectic range of modules mean that you could apply for a variety of different career types and trajectories. 

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our  Career Coach portal.

Aidan J Kelly
This course engages with marketing theory and research in an advanced and intellectually fulfilling way to build upon your degree. We'll study marketing from both a managerial and cultural perspective and integrate key skills of digital marketing with the use of our marketing analytics laboratory. We'll prepare you for a rewarding career and equip you to be effective for your organisation and have an appreciation of marketing's social and cultural role."
Dr Aidan Kelly

Senior lecturer

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

Our dedicated and award-winning team provide you with careers and employability resources, including:

  • Online jobs board for internships, placements, graduate opportunities, flexible part-time work.
  • Mentoring programmes for insight with industry experts 
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme which issues you with a Careers Passport to track the skills you’ve mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top

  • Enterprise and entrepreneurship support 
  • We are ranked 6th for graduate start-ups 
  • Networking and visits to leading organisations 
  • Support in starting a new business, freelancing and self-employment 
  • London on our doorstep

What you'll learn

The course is designed around managerial and cultural aspects of marketing theory, and will give you an holistic understanding of the subject. 

The course also features macro strategic subjects as well as more micro elements of consumption practice, and also includes  "workbench" technical software aspects for developing digital marketing campaigns. 

How you'll learn

You'll be taught by a range of staff who are scholarly experts in the subject and have industry-related experience, which ensures that the course is research as well as practice-informed. The modules incorporate contemporary marketing theory as well as assessment methods which engage with relevant case study examples and topics.

When not attending timetabled lectures, you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects and undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.

Our academic support team provides help in a range of areas - including learning and disability support.

When you arrive, we'll introduce you to your academic advisor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.

Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

The approximate percentages for this course are:

  • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours.

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm.

It is important to note for part-time applicants, the course will take 30-months to complete. For full-time applicants, the course will take 12-months to complete.

How you will be assessed

You will be assessed using a variety of methods including case study analysis, group presentations, individual essays, reports, simulations, live campaigns and portfolios. The course seeks to develop a multitude of student skills through our assessment methods. 

You will do a maximum of 30% group work as part of your degree as the course will be professionally accredited by Chartered Institute of Marketing, and a strong emphasis upon marketing research skills (Market Research Society accreditation).

Campus and facilities

University Square Stratford