Marketing Data Analytics BSc (Hons)

This course is in clearing with spaces available

This course is in Clearing with Spaces Available

Overview

Course options

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Degree

UCAS code: N504 112 UCAS points
  • BSc (Hons) Marketing Data Analytics, home applicant, full time

    • Home Applicant
    • Full time, 3/4/5 years
    • Pound 9250 per year
  • BSc (Hons) Marketing Data Analytics, home applicant, part time

    • Home Applicant
    • Part time, 6 years
    • pro-rata full time fee
  • BSc (Hons) Marketing Data Analytics, international applicant, full time

    • International Applicant
    • Full time, 3/4/5 years
    • Pound 14820 per year

Degree with foundation year

UCAS code: N507 64 UCAS points
  • BSc (Hons) Marketing Data Analytics, home applicant, full time

    • Home Applicant
    • Full time, 3/4/5 years
    • Pound 9250 per year
  • BSc (Hons) Marketing Data Analytics, international applicant, full time

    • International Applicant
    • Full time, 3/4/5 years
    • Pound 14820 per year

What makes this course different

  • Vocational teaching

    Students are taught with a strong emphasis upon application of theory.

  • Placement year

    This course offers you the option of a work placement. It's not compulsory but will give you extra credits.

  • Links with industry

    Guest speakers and marketing-specific events feature throughout each level of the programme.

Accreditation

IDM accredited

Accredited by the Institute of Data & Marketing (IDM). This provides you with significant exemptions on professional qualifications, giving you crucial skills for a professional marketing role.

CIM

The programme is professionally accredited by Chartered Institute of Marketing (CIM).

Course modules

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

This programme will prepare you for professional careers in data analytics, marketing management, advertising, public relations, brand management and any marketing-related career. Our courses are crafted to offer hands-on experience, leveraging our state-of-the-art facilities such as the Trading floor and Marketing Lab.

Industry links

UEL is home to one of the country’s largest trading floors and houses a marketing and analytics lab hosted by Amazon Web Services giving access to real -time data and practical exposure in business marketing and human resources.

Graduate employers

We offer you an optional placement year, enabling you to experience the real world of industry connecting your university experience with it. Our alumni have gone into roles in public relations, marketing and advertising. 

Job roles

Roles you could go into include marketing executive, business analyst or advisor and consultant. 

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Further study

If you want to specialise further, stay on and study one of our master's degrees like MSc Human Resource Management, MSc International Business Management or MSc Marketing.

a woman standing in front of a lush green wall.
What I valued most as a marketing student were the industry guest speakers who shared their knowledge and expertise. It was a great way to expand my network and gain valuable insights."
Megan Tarajcak

BSc (Hons) Marketing

How we support your career ambitions

We offer dedicated careers support, and further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting-edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including:

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work 
  • Mentoring programmes for insight with industry experts
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top:

  • Work-based projects
  • Networking and visits to leading organisations
  • Support in starting a new business
  • London on our doorstep

How you'll learn

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as game labs, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

    Guided independent study

    When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, and specialist facilities, such as game labs, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

    Academic support

    Our academic support team provides help in a range of areas - including learning and disability support.

    Dedicated personal tutor

    When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.

    Workload

    Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

    The approximate workload hours for this course are:

    • Scheduled teaching - TBC 
    • Guided independent study - TBC

    Your timetable

    Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

    Class sizes

    Class sizes depend on the subject and mode of learning.

How you'll be assessed

You will be assessed using a variety of methods. We use traditional examinations, essays and reports to assess academic knowledge.

We also develop your presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves you submitting multiple artefacts as part of a module assessment strategy.

More details will be included in the student handbook and module guides. You will always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days, although you will receive immediate feedback following many of our face-to-face assessments.

 

Campus and facilities

University Square Stratford

Who teaches this course

This course is delivered by Royal Docks School of Business and Law

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

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Statistics for BSc (Hons) Marketing Data Analytics Degree, Full Time

Statistics for BSc (Hons) Marketing Data Analytics Degree, Full Time

What our students and staff say

Iqra Sana Rafiq sitting on a wooden fence in front of some green grass
Having different tutors for specific modules like Digital Marketing and Economics allowed me to gain more knowledge in a specific field and experience the course differently."

Iqra Sana Rafiq

BSc (Hons) Marketing

Aidan J Kelly
This course engages with marketing theory and research in an advanced and intellectually fulfilling way to build upon your degree. We'll study marketing from both a managerial and cultural perspective and integrate key skills of digital marketing with the use of our marketing analytics laboratory. We'll prepare you for a rewarding career and equip you to be effective for your organisation and have an appreciation of marketing's social and cultural role."

Dr Aidan Kelly

Senior lecturer