Fashion Marketing and Communication BA (Hons)

This course is in clearing


Course options

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UCAS code: 4C25 112 UCAS points
  • BA (Hons) Fashion Marketing and Communication, home applicant, full time

    • This course is in Clearing

    • Home Applicant
    • Full time, 3/4 years
    • Pound 9250 per year
  • BA (Hons) Fashion Marketing and Communication, home applicant, part time

    • Home Applicant
    • Part time, 6 years
    • pro-rata full time fee
  • BA (Hons) Fashion Marketing and Communication, international applicant, full time

    • International Applicant
    • Full time, 3/4 years
    • Pound 14820 per year

Degree with foundation year

UCAS code: WD41 64 UCAS points
  • BA (Hons) Fashion Marketing and Communication, home applicant, full time

    • This course is in Clearing

    • Home Applicant
    • Full time, 4/5 years
    • Pound 9250 per year
  • BA (Hons) Fashion Marketing and Communication, international applicant, full time

    • International Applicant
    • Full time, 4/5 years
    • Pound 14820 per year

What makes this course different

Top in the country

Our Marketing courses ranked 1st in the country for “Learning Opportunities” and 2nd for three other themes including “Teaching on my Course” in the 2023 National Student Survey.

100% of graduates in work

All fashion marketing graduates are in work or further education within 15 months of graduation (Discover Uni, 2023).

Industry experts

You'll be taught by fashion industry practitioners with a wealth of experience and great business contacts. All doors, from merchandising to campaign management to public relations, will be open to you.

Course modules

If you don't meet the entry requirements for BA Fashion Marketing & Communication, you can study this course as an extended, four-year programme. You'll start with a foundation year which prepares you for a successful transition to the BA Fashion Marketing course. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time. During the foundation year, you will lay the groundwork for your future success in fashion marketing. You'll look at key concepts and principles relevant to the fashion industry. You'll gain a solid understanding of the fundamentals of fashion marketing and communication. This foundational knowledge will serve as a strong platform for your later studies in the BSc (Hons) Fashion Marketing programme.

Level 4: U = Upgrade. You'll explore key debates in today's fashion business, relevant to industry ethics, as part of your introduction to fashion marketing. You'll learn about the seven Ps of marketing and additional critical thinking theories to broaden your knowledge of study on this course.

Level 5: E = Employable. You will reflect on the learning from level four modules, to create individual self-promotion and branding. You will independently create a fashion retail business. This will address a cause, need or problem applicable to today's fashion industry, equipping you for a job in fashion marketing.

This fashion marketing course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation. This will add valuable practical experience on how to be a fashion marketer.

Level 6: L= Leaders. You will combine all your learning to start a final major project of your choice. You will work on additional modules which will improve your employability skills. This will prepare you for a fashion marketing career within the creative and fashion-related industries.

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

We expect our fashion marketing and communication graduates to have the same success that so many University of East London fashion students have enjoyed. It's a good bet that our dedicated fashion marketing course will also prepare you for careers in related areas. This could be merchandising, buying, public relations, fashion journalism, campaign management and trend prediction, as well as teaching you how to be a fashion marketer.

Industry links

We have connections with the following fashion organisations: 

Graduate employers

Graduates from our fashion marketing course have gone on to various roles within organisations such as Tiffany and Co, Urban Outfitters, Anthropologie, ASOS and Marks & Spencer.

Others have secured coveted internships with businesses such as Fashion Minority Report (FMR).

Job roles

Typical roles which our fashion graduates have gone on to include marketing executive, assistant merchandiser, buying admin assistant, fashion marketer and fashion journalist.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

I enjoyed my time at UEL. I learned so much about the world of fashion from theories to practice during my industry experience. Our tutors were knowledgeable and approachable and had many connections which benefited our studies further. I had the opportunity to have my PR placement at Alexander McQueen and another one in New York. The tutors pushed us to work hard but it’s all worth it in the end."
Lucy Davies

BA (Hons) Fashion Marketing, graduate

How we support your career ambitions

We offer dedicated careers support, and further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting-edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including:

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work
  • Mentoring programmes for insight with industry experts
  • 1-2-1 career coaching services
  • Careers workshops and employer events
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top:

  • Work-based projects
  • Networking and visits to leading organisations
  • Support in starting a new business
  • London on our doorstep

How you'll learn

You'll be taught by a range of staff, many of whom are from the fashion marketing industry and are practitioners in the area they teach. Some of the assessments focus on practical skills and are presented as 'live or simulated briefs'. This ensures that the practice-led teaching is relevant to industry procedures. Our staff are well placed to take advantage of a range of professional networks and fashion industry contacts. Each module is designed with problem-solving scenarios as a reflective component. This means you will develop an ability to comment on, justify and develop your creative process.

Guided independent study

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study.  This will typically involve skills development through online study; reading journal articles and books; working on individual and group projects and preparing coursework assignments and presentations.  Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as edit suites, the library, the full Microsoft Office software, including Teams, and Moodle: our Virtual Learning Environment.

Academic support

Our academic support team provides help in a range of areas - including learning, mental wellbeing and disability support. 

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.


Each year you will spend around 300 hours of timetabled learning and teaching activities. (i.e. approx. 150 hours per term, 12.5 hours per week 4.1 hours per module). These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module. 

  • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours 
  • Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours 
  • Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours

Your timetable

Your individualised timetable is normally available within 48 hours of enrolment.  Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm.  For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 15-25 students a year.  Lecture sizes are normally similar to this range.  In the classroom, you will also be taught in groups of a similar number.  However, this can vary by academic year.

How you'll be assessed

Assessment tasks are mainly spread across the year to make the workload manageable. Assessment methods include group work, exams and individual work including essays, presentations, case studies, professional development and practical activities depending on the nature of the course. All grades count towards your module mark. More details will be included in the student handbook and module guides. You will always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days, although you will receive immediate feedback following many of our face-to-face assessments.

Campus and facilities

Docklands Campus, London, E16 2RD

Who teaches this course

This course is delivered by School of Arts and Creative Industries

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.


The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Statistics for BA (Hons) Fashion Marketing and Communication Degree, Full Time

Statistics for BA (Hons) Fashion Marketing and Communication Degree, Full Time

What our students and staff say

Kamara-May Coleman
I enjoyed how industry-focused this course was. We were able to interact with multiple industry professionals and were encouraged to think and approach our projects not as students but as if we were already in the industry we were training to enter. I enjoyed the various opportunities to network, be innovative and be forward-thinking."

Kamara-May Coleman

BA (Hons) Fashion Marketing student

Sharon N Hughes
I have worked in universities in several countries and I truly can’t say enough positive things about the diversity of the students, academics and staff I encounter daily at UEL."

Sharon N Hughes

Senior Lecturer of Fashion Marketing and Fashion Culture and Business