MBA (Digital Marketing)

Business Management, Entrepreneurship and Finance

Quick info & apply now

MBA

UCAS CODE

ENTRY REQUIREMENTS

Start Date(s)

Attendance

Learning

UCAS POINTS

UCAS points will be updated soon

May 2024 September 2024

  • Full time, 1 year
  • Part time, 2 years
  • On campus
both CD2068
CD2068
MBA with Placement Year

UCAS CODE

ENTRY REQUIREMENTS

Start Date(s)

Attendance

Learning

UCAS POINTS

UCAS points will be updated soon

May 2024 September 2024

  • Full time, 2 years
  • On campus
FullTime CD2075
CD2075

Fees and Funding

Here's the fees and funding information for each year of this course

May 2024

Attendance

Fee

Note

Home
Full time
£12,120
Per year. For Industrial Placement Year 2 fee is £3,000
Part time
£2,020
Per 30 credit module
International
Full time
£16,740
Per year. For Industrial Placement Year 2 fee is £3,000
September 2024

Attendance

Fee

Note

Home
Full time
£13,080
Per year. For Industrial Placement Year 2 fee is £3,500
Part time
£2,180
Per 30 credit module
International
Full time
£18,060
Per year. For Industrial Placement Year 2 fee is £3,500

Overview

WHAT YOU'LL LEARN

MODULES

  • Core Modules
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    Managing Strategy, Operations and Partnerships

    In this module will enable you to explore the process of creating, evaluating and developing strategy and operations. You will be introduced to the challenges and practices associated with becoming strategic leaders and how organisations manage their operations.

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    Managing Financial and Human Resources for Sustainable Business Success

     

    The module aims to develop personal and professional skills that enhance employability and career opportunities. On the other hand, the module aims to develop your understanding and skills in people management and leadership. You will learn some key theories that underpin the latest thinking in the knowledge and skills of being an outstanding leader and manager, regardless of sector (private, public, or non-profit sector).

     
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    Marketing in a Digital Age and Corporate Social Responsibility

    This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing  approach that develops around the buying and consumption experience. As such the module aims to develop your in depth understanding of the strategic role of marketing in business, and its impact on the market and society in the digital age.

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    Mental Wealth: Professional fitness and Leadership

    This module provides the opportunity for you to demonstrate the ability to diagnose and investigate a live, complex business issue from a variety of perspectives, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change, improvement or enhancement of current practice.

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    Digital Marketing Strategy

    In this module, you will learn key digital marketing principles and how they can be used to develop digital marketing strategies within an organisation. You will be introduced to contemporary ideas around digital marketing and the role of traditional marketing theory in understanding the digital domain. The module will provide you with a digital marketing toolkit for “doing” marketing within the digital age but will also ensure that you have an important grounding in traditional marketing theory which is vital for successful digital marketing strategy.  This module will provide you with critical ideas and techniques for the creation of sector-leading digital marketing strategies within an organisation.
     

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    Applied Digital Marketing Project

    In this module, you will develop key marketing management skills and techniques for the development of professional marketing consultancy. You will be assigned an academic supervisor to help you develop your marketing plan for the client, working with them for a minimum of six face-to-face hours for the duration of the academic term. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. It is envisaged that this module will provide students with a managerial yet academically rigorous capstone project and will develop their skills in the areas of marketing planning, project management, digital marketing strategy and professional consultancy.

     
    Optional Modules
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    Industrial Placement

    The aim of this module is to enable students to undertake an unpaid work placement in a relevant employment environment to develop their employability and technical business management skills, within a real work environment to complement their current programme of study.

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    Extended Work Project

    The aim of this module is to enable students to undertake two extended work projects in a third sector and/or private / public sector organisation and / or entrepreneurial organisation to develop their consulting and team working and management skills, within a real client project environment to complement their current programme of study.

HOW YOU'LL LEARN

HOW YOU'LL BE ASSESSED

CAMPUS and FACILITIES

University Square Stratford

University Square Stratford, University Square Stratford

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

YOUR FUTURE CAREER