BA (Hons) Hospitality Management with Revenue Analytics

Hospitality, Events and Tourism

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Degree

UCAS CODE

ENTRY REQUIREMENTS

Start Date(s)

Attendance

Learning

N860

112 UCAS POINTS

UCAS points will be updated soon

September 2024

  • Full time, 3 years
  • Part time, 6 years
  • On campus
both
SD2093

Fees and Funding

Here's the fees and funding information for each year of this course

September 2024

Attendance

Fee

Note

Home
Full time, 3 years
£9,250
Per year. You don't need to pay this up front.
Part time, 6 years
Pro-rata full time fee
International
Full time, 3 years
£14,820
Per year

Overview

WHAT YOU'LL LEARN

MODULES

  • Core Modules
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    Personal Skills for Hospitality, Events and Tourism (Mental Wealth)

    The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to the HET Industries thus increasing one’s future saleability through a strong skills base for the experience industry.

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    The Business Environment for Hospitality, Events and Tourism

    The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate.  It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments. 

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    Revenue Management: The Essentials

    Revenue management has become one of the core business elements in Hospitality, Events and Tourism. This module introduces you to the core concepts of Revenue Management and the different practices for creating a sound revenue strategy. You will develop key communication skills to communicate a revenue strategy, evaluate the success of the strategy and identify ways for formulating reports and metrics for a sound strategy. This module will draw you to the micro and macro factors that impact revenue management strategies and decision-making from forecasting, pricing, distribution and other elements. This will equip you with and prepare you for the practical aspects of revenue management and the commercial awareness that is required for a successful revenue management strategy, drawing on the essential skills of revenue management through the mental wealth core competencies and their use in the industry.

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    Introduction to People, Organisations and Management

    The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.

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    Service and Experience Marketing

     In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.

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    Understanding Hospitality, Event and Tourism Experiences

    This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experience escapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experiential setting. 

  • Core Modules
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    Food and Beverage Management

    This module aims to provide you with the knowledge and skills to understand the key issues associated with the organisation and operation of food and beverage services as they apply to experience economy.  Key management skills developed include costing and control, waste management and the impact of managing multicultural workforces. It also considers how food and beverage concepts and principles are transferrable across a range of experience economy environments.

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    Finance for Hospitality, Events and Tourism

    This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of their programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and are able to construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethical considerations on which good financial decisions are based.

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    Leadership in Hospitality, Events and Tourism

    The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism.  You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing make-up of hospitality, events and tourism organisations.

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    Professional Practice in Hospitality, Events and Tourism (Mental Wealth)

    The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in their respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding careers in the HET industries and the link to your academic studies. 

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    Inventory Management and Distribution

    Inventory management is a core element of revenue management alongside distribution. The aim of this module is to equip you with the essential understanding of the theory of inventory management in the HET industries, the channels used in allocating and distributing the inventory and ways of maximising/optimising revenue from these channels. This will take you back to the marketing mix and the role that this plays in managing inventory and distribution. Ultimately, factors affecting the channel choice will be evaluated as well as how this informs decision-making. You will be challenged to apply cost analysis, common metrics and price value analysis to channels to ensure optimal channel mix and profitability. Technological considerations will be made, as well as market segmentation to ensure effective and efficient revenue management decisions and practices.

    Optional Modules
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    E-commerce and Digital Marketing

    The fast and ever-evolving Industry 4.0 (the digital industry) is hard to ignore in today’s business environment. E-commerce and digital marketing (including social media marketing in particular) are at the forefront for businesses to get their products and services to their consumers and gain a competitive advantage. Therefore, the aim of this module is to introduce you to the major developments taking place in digital marketing. It will enable you to develop a critical understanding of how events, hospitality and tourism organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. Digital marketing is now a major component of all successful marketing campaigns. Event, hospitality and tourism organisations recognise the importance of having digital at the core of their business in order to meet the needs of technology-savvy customers.

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    Revenue Management for Events and Food & Beverage

    The aim of this module informs you of the practical toolkit integral to the day-to-day operations of Events and Food & Beverage. This will give you an in-depth understanding of the effective use and saleability of the meetings/events space and venues as well as maximising restaurant turnover and customer demand. Customer Relationship Management will be a major consideration here as it is important to ensure the conversion potential of enquiries to actual business as well as anticipating and meeting customer expectations and perceptions. This module will thus challenge your creative side to relationship building and networking to ensure sustainable business relationships and customer loyalty. The menu will make one of the elements of customer relationship management (in events and F&B), and understanding of consumer behaviour and demands to impact pricing and revenue.

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    Professional Development in Practice - Internship

    This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.

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    Hospitality Management and Service Delivery

    All managers in the hospitality industry need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the ways processes and people deliver this. This module aims to provide you with the knowledge and skills to understand and evaluate the key issues associated with the operational management of hospitality environments and their associated service provided. Students will gain insights into key aspects of the management of a service delivery with a view to meeting and exceeding expectations of both business and leisure customers. In addition, standard operating procedures will enable the development of consistent standards and the monitoring of the performance of operational staff.

  • Core Modules
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    Financial and Revenue Management

     This module introduces you to Corporate Financial Management, Corporate Accounting as well as Revenue Management as a continuation from the Level 5 Module - Finance for Hospitality, Events and Tourism.  Revenue management will consider the main revenue streams of a business, customer relationship management, pricing and distribution strategies as well as various market segments within the experience industries to maximise revenue. As an element of this module, you will analyse the performance of contemporary businesses, and evaluate the revenue management practices employed, using your critical and analytical skills to recommend better practices that will ultimately improve their profits.

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    Research Project

    The overall aim of this module is to ensure that you develop your critical thinking skills, methodological awareness and analytical ability through the process of proposing, planning, managing and completing a research project.

    The project is an excellent opportunity for you to focus on an aspect of your chosen field that you are particularly interested in, and it is especially valuable if you wish to work in a specific sub-sector – and it also helps prepare you for postgraduate studies.

    The project is individual and based on a research question chosen by you, focusing on an aspect relating to your respective degree programme within Hospitality, Events and/or Tourism. The research project tests your ability to work independently, and it should have a strategic element (for example solving a problem, critically investigating a management issue, or testing a specific theory), and it may be based on secondary and/or primary research.

    The project may be undertaken as a traditional dissertation, or in the form of a consultancy project. The taught part of the module includes guidance on how to frame a research topic or consultancy project, developing a research question and objectives, completing a literature review and research design, and how to choose appropriate forms of analysis. During the research process, you will critically engage with literature on your chosen topic, formulate valid aims and objectives, evaluate methodological approaches, plan and execute appropriate data collection, select relevant modes of analysis and develop strong arguments that address the research question and objectives originally posed. Overall, the module aims to develop your independent research skills to allow you to be confident researchers – which is an invaluable asset, wherever your future career path will take you.

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    Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries)

    The module will develop your understanding of the unique production - consumption characteristics in the experience economy and the implications for entrepreneurship and innovation. You will develop the knowledge, confidence and skills to conceive, develop and communicate a business proposal in the light of emerging market trends, technological change and new developments in the tourism, hospitality and events industries.

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    Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth)

    This module aims to provide you with the necessary skills that bridge your academic gains into the workplace. This is completed through examination of and participating in various types of recruitment methods such as Assessment Centre; to assess and develop the soft skills that make them more marketable, ready and sustainable for the industrial revolution. 

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    Food, Society and Culture

    This module introduces you to key approaches to understanding food as a cultural form, combining theories and insights from disciplines such as sociology, geography, and anthropology. This module focuses on the cultural and societal significance of foods as they are given meaning through the ways they are, to encourage you to make connections between different aspects of food, culture and society. You will be encouraged to examine the relationships between how foods are produced, represented, regulated, and consumed and how they become associated with, and used to construct, particular cultural identities. This module will provide you with a broader understanding of food from a range of cultural and historical perspectives. It will explore and appraise the present attitude towards and preconceptions of food, placing them within the context of food choices. Physiological and psychological considerations will also be made in relation to food security, policy and poverty.

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    Core Metrics in RM - Data Collection and Analysis

    This module will deepen your comprehension of the various factors that determine an optimum revenue strategy. You will examine the key hotel, events and Food and Beverage metrics; interpret the key metrics and reports and use them to determine optimal pricing strategy; drawing on the knowledge gained from The Essentials of Revenue Management, Inventory and Distribution and Revenue Management for Events and Food & Beverage. Key data will be drawn from distribution channel output and yield. Case studies will be employed to evaluate cost per channel and assess net channel profitability as well as identify which channels to select to distribute inventory according to forecast demand. You will be exposed to programmes that aim to bring the practical aspects of the use of data and decision-making to apply your own knowledge, understanding and decision-making principles to the module.

HOW YOU'LL LEARN

HOW YOU'LL BE ASSESSED

CAMPUS and FACILITIES

Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

YOUR FUTURE CAREER