Sports Management MSc

This course is in clearing with spaces available


Course options

Select year


  • MSc Sports Management, home applicant, full time

    • Home Applicant
    • Full time, 1 year
    • Pound 12000
  • MSc Sports Management, home applicant, part time

    • Home Applicant
    • Part time, 2 years
    • Pound 2000 Per 30 credit module
  • MSc Sports Management, international applicant, full time

    • International Applicant
    • Full time, 1 year
    • Pound 15480


Course modules

Select year

Mental Wealth: The Sport Business Professional

Sport Markets, Finance and Analytics

Sport Venue and Event Management

Sport Marketing and Sponsorship

Professional Practice Internship / Work-based Development

Sport Management Consultancy Project

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

Your future career

This course will set you on the path to a range of careers, enabling you to put what you've learnt into practice.  If you already work in the field it could be a stepping stone onto something bigger and better, or it could be this qualification that gives you a foot in the door.

Some of the possible career paths you could choose include the following:

  • Sports development - local authorities, national associations and charities employ postgraduates to help increase participation and promote the benefits of sport.
  • Sports event management -big showpieces like global mega sport events and major sport tournaments
  • Companies need people with skill and expertise to design, stage and manage sport event experiences and ensure sport events run without a hitch
  • Sports marketing and sponsorship - sport is big business and marketing and sponsorship deals take skill to arrange – whether in-house for a sports club or for a private sector company (sport or non-sport business).
  • Sports research consultancy - providing expert advice within the field of sport management to clients directly or indirectly involved in the business of sport.
  • Further study - PhD in Sports Studies and/or management to make a contribution to knowledge and practice in the area of sport.

Other possibilities also exist, such as managing sports facilities, such as leisure centres, or helping to manage sports clubs on the commercial side.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

Our dedicated and award-winning team provide you with careers and employability resources, including:

  • Online jobs board for internships, placements, graduate opportunities, flexible part-time work.
  • Mentoring programmes for insight with industry experts 
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme which issues you with a Careers Passport to track the skills you’ve mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

See more details

We are careers first

Our teaching methods and geographical location put us right up top

  • Enterprise and entrepreneurship support 
  • We are ranked 6th for graduate start-ups 
  • Networking and visits to leading organisations 
  • Support in starting a new business, freelancing and self-employment 
  • London on our doorstep

What you'll learn

The key elements of the course include sports marketing, which is crucial to the success of any sporting enterprise, and sponsorship, which today plays such a massive role in all professional sports.

You will learn about event management and how to plan, run and manage all of the resources needed to make a set-piece sporting event a success.

You will study the finance and economics of sports management. A good grasp of the numbers is essential in the business of sport, which like any other business takes a close look at the bottom line.

In addition, you'll learn how to take a strategic approach to sports management and will learn how the sports-related policies of governments and sports governing bodies have an impact on the role. You'll also undertake a sports management consultancy project, which will hone your research skills.

As a result of taking part in an internship or work-based development setting in the sports industry you will evidence an ambitious, creative and reflective approach to continued professional development In doing so learning to take responsibility for fuelling your potential something future employers will look for.

How you'll learn

On this course you will not be confined to the lecture theatre or seminar room – although of course you will spend a fair amount of time there, too.

You will learn from research-active academics and also through learning tours to high-profile sports venues such as Wembley Stadium and Wimbledon. Teaching is through a combination of lectures, seminars, workshops, guest speakers, and out-of-class activities.

Good sports management, like most sports, relies on good teamwork and you'll be expected to work effectively with other students. Your assignments will have a practical focus, as you'll be expected to produce work such as a project proposal, marketing plan, or use data to help analyse a particular market.

As part of the course, you will conduct a sports management consultancy project, which should be related to a real-life issue or problem. It could be doing something, such as planning and delivering a training programme in a sports context, or it could be researching an issue, such as the lack of sports participation in a geographical area, and then developing a plan to address it.

To further develop practice-based learning you will engage in an internship or work-based development setting, with a sport employer of your choice, to enhance your career prospects in sport and to comprehend the business of sports This live-applied learning will give you exposure to a 'real world' sport working environment and showcase your ability to apply and transfer sports management knowledge gained throughout the course.

And if you're good at sport, you could apply for a UEL Sports Scholarship, worth a £3,000 reduction in fees. 

How you will be assessed

We will assess you through a wide range of marked coursework, including essays, project work, oral presentations, critical readings, and independent research reports. You will also undertake a consultancy project in which you'll carry out a piece of research in an area of your choice.

Campus and facilities

Docklands Campus, London, E16 2RD

Who teaches this course

This course is delivered by the Royal Docks School of Business and Law

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.