BA (Hons) Fashion Cultures and Business

Quick info & apply now




Start Date(s)





UCAS points will be updated soon

September 2024

  • Full time, 3 years
  • Part time, 6 years
  • On campus
FullTime SN2074
Degree with foundation year



Start Date(s)





UCAS points will be updated soon

September 2024

  • Full time, 4 years
  • Part time, 8 years
  • On campus
both SN2088

Fees and Funding

Here's the fees and funding information for each year of this course

September 2024




Full time, 3 years
Per year
Part time
Pro-rata full time fee
Full time, 3 years
Per year




  • Core Modules

    Mental Wealth: Professional Life - Creative Research Practice

    This module will facilitate practice-led research, from process through to practice across fashion disciplines in design, textiles and marketing.

    You will be taught the skills of analysing your processes to develop a final product, continually questioning and defining your ideas as a researcher would.

    Through initial research, you will explore and garner new knowledge; general and in-depth observations will create the platform to deliver a variety of initial concepts that can be further explored, brought together or focused on separately in more detail.

    From this, you will be able to utilise and strengthen your understanding and approach of research practice as you continue to build on your area of expertise and modes of study.


    Design and Application

    This module aims to allow you to put into practice knowledge gained from previous module development in term 1 and implement it towards design and application.

    You will develop your design concepts developed from learned skills in the Design and Context module and be taught the application of your ideas towards potential 2D and 3D outcomes.

    The application of your designs will delve into the different outputs of fashion such as graphics and layouts for fashion marketing, pattern cutting and sewing for design and sample and material development for textile design etc.

    You will be expected to be innovative in your approach to application, practising the context and technical and creative processes learned prior to help fuel your delivery.

    The design element will come from a range of inspirational sources that you have a general interest in and be based on the fashion route chosen; be it Marketing, Design or Textiles, you will have the opportunity to explore what design means in your relevant fields.


    Design and Context

    This module applies knowledge to the context of fashion through design and is effectively a new understanding of theory through creative vision, linking theory into practice.

    Delving deeper beyond the practical, you will need to foster an understanding of your ideas from a theoretical point of view, beyond personal aesthetics and towards a broader development in professional practice.

    The module will investigate the methods of contextual design using structural methods to consolidate research that will be used to create and prototype product or service concepts, and repeatedly test and refine those concepts with input from peers and tutors.

    Through a series of workshops and lectures, you will explore a wide range of creative techniques and methodologies within core specialisms in fashion such as design, textiles and marketing with a theoretical context given in each.

    Utilising design research and skills learned from these specialisms, you will be able to transfer your knowledge across other projects and strengthen your creative portfolios.


    Fashion Development and Techniques

    This module will give you an introduction to the wider aspects of the fashion sector through industry visits, market analysis, technical workshops and the fashion system.

    You will be taught about the relationship between design, manufacturing, selling, buying and marketing facets of fashion.


    Final Realisation

    The final realisation module is geared toward encouraging experimentation and providing a clear focus towards your intended pathway.

    Based on the different learned skill sets throughout the first and second terms, you will be required to identify a specific interest you may have identified in a previous module to develop into a final major project; outcomes will vary according to your discipline.

    By this juncture, you will have gathered a range of vital preparatory skills of drawing, observation, research and project development to explore your specialism in an innovative and original manner that will form a robust foundation for further undergraduate study.


    Technical and Creative Processes

    This module will focus on the creative cycle, from research to ideation, development and revision. You will be taught the initial skills that will be needed to begin the design and creative processes that will fuel your practical modules.

    You will be presented with an overview of technical tools available in order to broaden your thinking towards the wide spectrum of outputs that can be used for creative processes in fashion.

    Processes include understanding how to find and develop a concept through research methodologies and presenting these ideas visually through sketchbooks and portfolio pages. This will constitute evidence of industry knowledge which in turn will be used as currency for further study or in the job sector.

    You will also be taught key technical processes that lead to initial and final prototyping.

  • Core Modules

    Technical Skills & Innovation

    This module provides you with the foundational knowledge of understanding technical/ theoretical skills and innovation within your relevant discipline.

    The module will prepare you with the skills to begin your development journey as professionals, introducing you to core study skills and practice within your fields. The module seeks to instill in you the understanding of beginning the processes conceptualisation through to development and finally realisation.

    Through a series of workshops and lectures you will explore a wide range of techniques and methodologies relevant to your chosen subject specialism.

    With the use of CAD, you  will utilise programmes in Adobe suite, notably Photoshop, Illustrator and InDesign.

    You will have the opportunity to utilise knowledge expertise from this and other modules to develop your projects, providing holistic learning.


    Fashion Contexts and Research

    The aim of this module is to introduce students to collaborative projects and design creative solutions as a team by working alongside other creatives within the fashion subject area. This module will focus on how to develop best practices and fully use individual skill sets to deliver specific project outcomes. Students learn to work in a team to develop project plans, research and development and design production and delivery.

    This module will look to explore techniques and research methodologies to ensure that students have a good understanding of how context and theory apply to practice in relation to fashion. Students will understand how the wide variety of media and cultural, social and political influences form our contemporary perceptions of fashion.


    Cultural Communities

    This is an introductory module which will examine fashion through a cross-cultural perspective. Its aim is to demonstrate that the notion of fashion as a Western phenomenon is being challenged in the twenty-first century, by reframing the concepts of fashion through other fashion systems and narratives.

    Using London as a multi-ethnic starting point, you will consider the historically shifting cultural communities that exist within the Capital to trace global identities through dress. You will gain knowledge and understanding of the diversity of styles which co-exist, rewriting the notion of British fashion. This will be disseminated through lectures, workshops, seminars and group work and assessed through a range of assignments.

    As such you will study concepts of:

    • Globalisation
    • Multiculturalism
    • Cosmopolitanism
    • Diaspora
    • Diversity 
    • Equality 
    • Identity 
    • Fusion-fashion and more.

    Students will be expected to use available research facilities in our library archives to explore, discover and interpret the cross-cultural perspectives within fashion.

    Alongside theory, students will be able to conduct practical experiments towards real life scenarios in industry. This includes creative direction and answering brand briefs that work towards creative solutions in ethically highlighting diverse, cultural communities.


    Thinking Through Fashion

    This module will challenge you to think beyond common perceptions and stereotypes of fashion using cognition and perceptual vigilance to appropriately think through impacting stories.

    You will be expected to analyse selected reading for this module and using case studies, appropriately explain through discursive forums and peer groups your research topics, demonstrating an understanding from different perspectives.

    In this module, students will learn to recognize local and global stories that are impacting communities and analyse current developments and initiatives that have been put in place to mitigate negative impacts within fashion.

    From observation and analysis, students will be expected to think through fashion from an analytical and data driven perspective, granting them insight into inclusive business strategies and enhancing their critical thinking skills.

    Students will be given the skills to interpret what they see through visual documentation and moving image. Students will be expected to investigate, relate and reflect on their research through peer discussions, independent study and feedback.


    Fashion Enterprise 1

    This module will develop knowledge and understanding of collaborative projects created in the Fashion Theory and Research and Fashion Process modules towards enterprise.

    At level 4 students will have the opportunity to engage in the beginnings of business processes that are crucial for their future success.

    Knowledge of supply chains both national and international will be crucial to the basic understanding of our students. Where the fashion industry manufactures, produces and finishes in a global economy is integral to the foundation thinking of students.

    Profitability and income margins, growth internationally, production cycles, digitisation and sustainable issues all form foundation knowledge of our students to make good future business decisions.


    Mental Wealth: Professional Life - Business of Fashion 1

    This module focuses on an introduction to fashion and the creative industries offering insight through guest lectures and workshops designed to develop your professional skills. Students gain key visual communication and written skills to better understand industry expectations and standards. Digital skills and graphic identity are explored in the production of subject specific publications and portfolio development.

    This module will give students the basic understanding of business operations by being actively engaged with level 5 students in producing collaborative works that can be effectively marketed and translated to a market. This module will relate closely to the Fashion Enterprise module and much more focus on finalised product, service or media.

    Students will have the opportunity to build on their community and industry connections via enhanced knowledge on social media and ethical practices within industry, building and developing their confidence towards a future they are passionate and well informed about.

  • Core Modules

    Technical Applications (Skills for Buying)

    This module utilises subject specific technical and theoretical skills gained in the Technical Skills & Innovation module at level 4.

    You are required to further develop your individual skill set and employ this knowledge to create innovative design solutions.

    The creative design process from concept through to development and final product, will be appropriately documented. You will also expand and strengthen your digital skills relevant to your subject specialism.


    Fashion Business: Globalisation, Psychopolitics and Contemporary Issues

    On this module you will investigate themes in greater context and discern “qualities” from you own investigations of the three subjects that can later translate back into fashion from a business perspective.

    Globalisation is the process by which businesses develop international influence or start operating on an international scale.

    Psychopolitics is the interaction between human psychology and politics.

    Contemporary Issues refer to an unresolved issue that currently affects people or places.

    Looking beyond fashion, Globalisation, psychopolitics and contemporary issues form part of an important knowledge base that feeds back into industries such as fashion and requires understanding in order to push creative ideologies further.

    This module will stretch your cognitive skills and allow you to shape your thinking towards innovative theoretical ideas that will shape the future of fashion business.

    You will learn culture beyond the surface and apply theory into practice via a business report and analyse your journey through an online academic and visual style vlog/ journal.


    Theory of Fashion

    This module builds on the skills you will have achieved in level 4 and its primary aims are to further develop your understanding of collaborative projects regarding industry and its working cycle.

    You will address the impact of 21st century fashion and look towards a more purposeful future by focusing on ideas such as fashion futures, digital technology, cultural globalisation, social media and sustainability.

    You will be independent in your reflection and acute in your understanding of design thinking for tomorrow’s fashion.

    This module sets out to further challenge the perspectives of fashion that are understood today and give you the opportunity to contest old ideas and be provocative in your outcomes.


    Mental Wealth: Professional Life - Business of Fashion 2

    Building on the work of FT4011, you will further your ability to identify industry related processes and professional skills. Through a series of workshops focused on design presentation and effective visual communication, you will engage with subject specific external competitions alongside building your identity as a designer through the production of individual portfolios.

    The module will allow you to contextualise your core discipline learning within specific markets and trends relevant to your discipline within the fashion and textiles sector. In addition, you will gain a greater understanding and ability to present your work professionally and articulate your concepts visually alongside a supporting written report.


    Storytelling and Visual Communication

    On this module you will explore visual communication and the underlying themes in creating successful storytelling outputs for use in campaign development, product ideation and other potential marketing concepts.

    Students will be expected to analyse and interpret visual communication methods used by brands and businesses to foster empathetic relationships with customers and the wider audiences.

    Students will learn historical theories in fashion pertaining to storytelling and visual communication with emphasis on fashion and be expected to delve deeper into the subject and discover other areas of interest that will fuel their creative thinking.

    You will be expected to critique existing and historic storytelling methodologies and expose and reframe ideologies for a modern audience.


    Fashion Enterprise 2

    Fashion Enterprise 2 will further expand on the projects developed on the level 4 Fashion Enterprise module via individual and collaborative projects, with a focus on career development.

    The module aims to develop enterprise skills for self-promotion in the industry as well as techniques and strategies for setting up your own enterprise.

    You will have the opportunity to go on placement and work on live briefs, learning skills in developing your graphic identity through exploration of fonts, art direction and branding, CV and business profile development and portfolio and promotional materials.

    Having focused on understanding how the fashion industry operates at different levels and its career opportunities, you will create your personal brand identity and use of different formats to promote yourself.

  • Optional Modules

    Optional placement

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 

    The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules

    Final Major Project: Theoretical Identity

    You will embark upon a self-initiated line of study in order to thoroughly research, develop and experiment with your chosen concept.

    Advanced concepts, research and development skills are explored in preparation for your Final Major Project: Realisation module.

    Using project guidelines from previous briefs, you will have the opportunity to write your own brief with developing outcomes, based on your personal research and interests.

    You will either create a collection of products, initiate a business plan or propose alternate fashion outputs.


    Applied Identities in Fashion Culture and Business

    This module will grant you the opportunity to explore, analyse, empathise and appreciate different cultures and identities of dress.

    Delving deeper into unknown identities such as sexuality and symbolism to tribes and practices in global and trans-global societies, you will develop a deeper appreciation of culture and how they can be expressed and utilised in Fashion.

    You will explore emotional knowledge through contextual teachings in subjects such as colonization and gather insight on the psychology of fashion to help progress your own thinking towards thought provoking outcomes.

    Students on this module will have the opportunity to develop relationships with industry and external sources to support ideation towards their final major project. With the help of external/ industry clients, students will be expected to learn how to relate and put into context different cultural identities in the broader sense of fashion business.

    Main topics of study include:

    • Contextualising culture and identity in fashion
    • Using emotional knowledge to build a brand /business for fashion
    • Understanding culture and identity conflicts in subjects such as sex, colonization and appropriation

    Outcomes from the main topics of study are set to support the student’s cognitive thinking skills and emotional intelligence in applying and identifying identities in fashion so that they can become more successful and empathetic creatives for the fashion industry of tomorrow.  


    Fashion Culture and Practice

    You will be expected to draw upon ideas developed on during your recent level of studies and begin to focus on a cultural area of interest to be explored within a fashion business context.

    This will be an investigative module allowing you to practice, prepare and plan, building towards initial ideas for your Final Major Project.

    You will explore potential partnerships with industry and external sources and set up and trial technical ideas using software and machinery.

    Careful consideration of your time management skills will be observed, and you will be expected to develop a proposal and action plan that will form part of your outcome.

    Students will be expected to carry out investigations into their chosen practice for their Final Major Project utilising tools such as analytics, reports, quantitative and qualitive data fuelled by trend and current social topics happening regionally or globally to inform their ideas.

    Students are encouraged to reflect and engage on their strategic analysis and comprehensive data gathering and begin formulating early trials for further development.

    Students will employ and initiate communicative methodologies to support their trialling and development of technical expertise using software and machinery. The process will further student development towards their outputs and contribute to a greater piece of work for their Final Major Project.

    As part of this module, students will also be expected to design and construct industry level proposals for further development on their Final Major Project.


    Mental Wealth: Professional Life - Business of Fashion 3

    You will develop your ability to produce industry standard portfolios reflecting your skills and expertise, ready for graduate level jobs.

    You will be able to develop your professional identity by demonstrating your entrepreneurial thinking into your exit portfolio which will provide insight into the complexity of the fashion industry with consumer behaviour, business models, business funding and different career alternatives.

    Further insight on business strategy such as investment capital and start up campaigns will be delivered.


    Fashion Enterprise 3

    This module allows you to work directly with the industry to define and execute creative solutions and develop a creative portfolio of work within the creative industries.

    You will learn how to freelance and set up your own businesses by examining and understanding future roles within the creative industries.

    You will collaborate across all fashion titles to plan and organise a showcase of your work at a relevant trade fair or sell designs in a pop-up shop. By using professional skills, you will work in teams alongside staff to design and implement creative concepts for a given market sector.




Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD


The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.