Advertising BA (Hons)

This course is in clearing with spaces available

This course is in Clearing with Spaces Available


Course options

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UCAS code: N561 112 UCAS points
  • BA (Hons) Advertising, home applicant, full time

    • Home Applicant
    • Full time, 3 years
    • Pound 9250 Per year
  • BA (Hons) Advertising, home applicant, part time

    • Home Applicant
    • Part time, 6 years
    • Pro-rata full time fee
  • BA (Hons) Advertising, international applicant, full time

    • International Applicant
    • Full time, 3 years
    • Pound 14820 Per year

Degree with foundation year

UCAS code: N564 64 UCAS points
  • BA (Hons) Advertising, home applicant, full time

    • Home Applicant
    • Full time, 4 years
    • Pound 9250 Per year
  • BA (Hons) Advertising, international applicant, full time

    • International Applicant
    • Full time, 4 years
    • Pound 14820 Per year

What makes this course different

  • 85% overall satisfaction

    In the 2018 National Student Survey, 85% of our students said they were overall satisfied with the quality of our courses.

  • Industry experts

    You’ll be taught by industry professionals, from planners and strategists to photographers and creatives. Get the opportunity of a work placement or project in the cultural and creative industries.

  • 100% of graduates in work

    All of our students in work or further education within 15 months of graduation (Discover Uni, 2023).

Course modules

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Academic Development

Narrative and Creativity

Group Film Project

Social Media Project

Ways of Looking

Mental Wealth: Professional Development

Narrative 1: Narrative Fiction

Documentary 1: Documentary and Representation

Aesthetics and Technologies 1: Practice as research

Media Cultures

Mental Wealth: Agency 1

Social Media & Branded Content Design

Narrative 2: Advanced Narrative

Documentary 2: Experimental Documentary

Mental Wealth: Professional life: Agency 2

Celebrity & Influencer Marketing

Digital Research in Practice

Final Project Development

Final Project: Completion

Content Design & Execution

Self-Branding: Identity & Social Media

Aesthetics & Technologies: Professional Practices

Mental Wealth: Professional life: Agency 2

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

Studying media at UEL allows you to choose various modules from media communications, advertising and film. Most of the module leaders and lecturers are industry professionals who have worked and are still working in the field. This will give you an advantage when entering the industry. With these connections, some of our students have been able to get internships and work experience.

Industry links

Independent filmmakers who work with BFI and Bafta come in to teach. We also have connections with Daily Film, I.E pics media company and Newham Council.

Graduate employers

Some of our graduates have gone to work for organisations such as ITV and GB News.

Job roles

Typical roles which our graduates have gone on to include: advertising account executive, copywriter, media planner, art director and digital marketing manager.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Rema Khatun
As a university committed to your career growth, we've curated dedicated Career Zones across all of our campuses with practical services tailored to your success. From internships, personalised coaching, and employability workshops to volunteering, mentoring, placements, and enterprise opportunities, we offer a diverse range of support.

Our online Career Zone platform provides accessible career support and is equipped with practical tools to navigate your career journey. Whether you're in the classroom or beyond, we're here to empower your professional development."
Rema Khatun

Career Zone

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including: 

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work 
  • Mentoring programmes for insight with industry experts 
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme which issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

See more details

We are careers first

Our teaching methods and geographical location put us right up top:

  • Networking and visits to leading organisations
  • Support in starting a new business
  • London on our doorstep

How you'll learn

We want to equip you for the workplace. That's why we put a strong emphasis on your involvement with live briefs, work placements and consumer research projects.

You'll have the chance to complete a career development project, with the support of a tutor, and enjoy work placement opportunities. Our students have been placed with top London-based advertising agencies such as DLKW Lowe and First City Advertising, and with international firms like the New York-based Wunderman.

You'll also gain invaluable experience from projects such as creating a poster campaign or viral ad, presenting an advertising pitch or running a focus group.

You'll be able to make use of our excellent facilities, including a dedicated advertising suite with the latest multimedia production equipment. You'll also have extensive access to the best online resources, such as Warc, which offers research and advertising information from the world's leading brands.

    Guided independent study

    When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. 

    Your independent learning is supported by a range of excellent facilities including online resources, and specialist facilities, such as edit suites, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

    Academic support

    Our academic support team provides help in a range of areas - including learning and disability support.

    Your teaching team at UEL, headed by Dr Julia Dane, have published in the areas of advertising theory and practice including The Advertising Handbook (2009) and Promotional Culture and Convergence:  Markets, Methods, Media (2013) edited by Helen Powell.

    The team also includes industry professionals with expertise in branded content, account planning, digital media strategy, campaign execution and media production techniques. Supportive and dedicated, they'll offer personal supervision throughout your studies.

    Dedicated personal tutor

    When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.


    Each year you will spend around 280 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

    The approximate workloads for this course per year are:

    • Scheduled teaching - 284 hours
    • Guided independent study - 916 hours

    Your timetable

    Your individualised timetable is normally available within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

    Class sizes

    To give you an indication of class sizes, this course normally attracts 40 - 50 students a year. Lecture sizes are normally 40 plus students.

    In workshops, you will be taught in groups of 12 - 15 students. However, this can vary by academic year.

How you'll be assessed

Assessment is continuous throughout each term and is undertaken individually and in groups in relation to both theoretical and more practice-based modules. We assess modules on the course through essays, presentations and production pieces. 

Other modes of assessment unique to the course include, in year three, the presentation of an advertising industry pitch to industry professionals and, in year two, the running of a focus group as part of the study of market and consumer research methodologies.


Campus and facilities

Docklands Campus, London, E16 2RD

Who teaches this course

This course is delivered by School of Arts and Creative Industries

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.


The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Statistics for BA (Hons) Advertising Degree, Full Time

Statistics for BA (Hons) Advertising Degree, Full Time

What our students and staff say

A group of students speaking in a booth
I wouldn't have been able to get where I am today without the amazing guidance and support from my lecturers on the Advertising degree.”

Rory O’Neill

Advertising, BA (Hons)