Social Media BA (Hons)

This course is in clearing with spaces available

This course is in Clearing with Spaces Available


Course options

Select year


UCAS code: P330 112 UCAS points
  • BA (Hons) Social Media, home applicant, full time

    • Home Applicant
    • Full time, 3 years
    • Pound 9250 per year
  • BA (Hons) Social Media, home applicant, part time

    • Home Applicant
    • Part time, 6 years
    • pro-rata full time fee
  • BA (Hons) Social Media, international applicant, full time

    • International Applicant
    • Full time, 3 years
    • Pound 14820 per year

Degree with foundation year

UCAS code: P335 64 UCAS points
  • BA (Hons) Social Media, home applicant, full time

    • Home Applicant
    • Full time, 4 years
    • Pound 9250 per year
  • BA (Hons) Social Media, international applicant, full time

    • International Applicant
    • Full time, 4 years
    • Pound 14820 per year

What makes this course different

  • Industry 4.0

    The course provides a comprehensive approach to the study of social media and digital communications for industry 4.0

  • Future-proof

    Delivering and developing future-proof tools for creative practice informed by emotional intelligence, critical thinking, and digital skills for tomorrow's world.

  • Graduate-level employment

    Emphasis on personal development and industry connections for successful graduate-level employment.

Course modules

Gain practical and professional skills associated with social media communications technologies and develop knowledge of social media and cultural forms in a local, regional, national and international context.

Explore social media forms and genres and the ways in which different social groups may make use of cultural texts.

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

Our social media course will help you engage with key aspects of critical, creative and professional practice connected to social media. You will study key elements of social media such as histories, critical frameworks, marketing, branded content, influencers, celebrities, trends, activism and digital communications. During your degree, you will incorporate work and project-based learning to give you a real-life working experience.

Industry links

Independent film-makers who work with BFI and BAFTA come in to teach on the course. We also have links with Daily Film, the I.E. pics media company and Newham Council.

Graduate employers

Example graduate employers are ITV and GB News, but many organisations now employ social media content creators.

Job roles

Typical roles which our graduates have gone on to include social media manager, digital marketing specialist, content creator/manager.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Further study

You could enhance your skills by studying a masters with us like:

Rema Khatun
As a university committed to your career growth, we've curated dedicated Career Zones across all of our campuses with practical services tailored to your success. From internships, personalised coaching, and employability workshops to volunteering, mentoring, placements, and enterprise opportunities, we offer a diverse range of support."
Rema Khatun

Career Zone

How we support your career ambitions

We offer dedicated careers support, and further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting-edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including:

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work
  • Mentoring programmes for insight with industry experts
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top:

  • Work-based projects
  • Networking and visits to leading organisations
  • Support in starting a new business
  • London on our doorstep

How you'll learn

You'll be taught by a range of staff, many of whom run their own practices or work in practice, which ensures relevance to industry and practice. Knowledge is developed through lectures, practical workshops, knowledge-based activities with feedback, reflective activities.

    Guided independent study

    When not attending timetabled lectures you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.

    Academic support

    Our academic support team provides help in a range of areas - including learning and disability support.

    Dedicated personal tutor

    When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.


    Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module. 

    The approximate percentages for this course are: 

    • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours. 
    • Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours. 
    • Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours.

    Your timetable

    Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

    Class sizes

    To give you an indication of class sizes, the Media subject cluster normally attracts 60 - 70 students a year. Lecture sizes vary in terms of shared and course-specific modules.

How you'll be assessed

Coursework will include presentations, case studies, research-based assignments, content creation, portfolio. 

You'll always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 20 working days.

Campus and facilities

Docklands Campus, London, E16 2RD

Who teaches this course

This course is delivered by School of Arts and Creative Industries

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.


The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Statistics for BA (Hons) Social Media Degree, Full Time

Statistics for BA (Hons) Social Media Degree, Full Time

What our students and staff say

Julia Dane
Communication technology powers today. The Fourth Industrial Revolution, also known as 'Industry 4.0' is characterised by the application of communication and information technologies to industry. In-depth knowledge, professional and practical skills in social media practices; the rise of social networks, user-generated content, participatory audience and consumer cultures, marketing and communication strategies, self-branding and promotion are key to future careers and sustainable innovation for a changing world."

Dr Julia Dane

Senior lecturer

Performing Arts Students
I don't think I've ever been made to feel more welcome. Being surrounded by people who are friendly, social, and share your interests has to be one of the best things I can say about my university experience."

Ben Nizan

BA (Hons) Computer Games Design graduate