Julia Dane

Dr Julia Dane

Senior Lecturer

Programme Leader BA Advertising

Department of Media, Fashion & Communications , School Of Arts And Creative Industries

Julia Dane teaches in the field of advertising, media and cultural theory, with her research interests in gender and digital fandom.

Areas Of Interest

Julia's teaching and research relates to audience engagement with promotional media.

As such, she is interested in the history and development of consumer and audience research methods.

Her research has focussed on girls' engagement with female representation such as in music video, postfeminist neoliberal discourse within the Twilight Saga, and is currently working on digital fandom practices.