Sport Business Management BA (Hons)

This course is in clearing


Course options

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UCAS code: N460 112 UCAS points
  • BA (Hons) Sport Business Management, home applicant, full time

    • This course is in Clearing

    • Home Applicant
    • Full time, 3/4 years
    • Pound 9250 per year
  • BA (Hons) Sport Business Management, home applicant, part time

    • Home Applicant
    • Part time, 6 years
    • pro-rata full time fee
  • BA (Hons) Sport Business Management, international applicant, full time

    • International Applicant
    • Full time, 3/4 years
    • Pound 14820 per year

What makes this course different

Industry connections

Balance academic rigour with industry readiness, skills, knowledge, and experience. Benefit from out strong employer, industry, and trade association link including our membership with Global Sports.

Professional experience

Employer engagement is embedded throughout the course with a suite of placement opportunities and research projects such as a “Dragon's Den” assessment.

Professional skills

Our modules link the skills development required, the career paths open to you and the needs of industry employers – helping make you employable.

Course modules

In the first year, you'll study the introduction of academic and research skills, undergo formative assessments to address study skills issues, and complete coursework to test your grasp of key concepts, including sectoral structures, issues, management, and market dynamics. Employability and work-based skills are integrated and evaluated across all modules. Various teaching methods such as lectures, guest lectures, field trips, and project work, supported by specialist guidance from support services, enhance your learning experience. The degree will equip you with essential skills and knowledge to excel in your academic journey and future career endeavours. This will help you navigate the first year effectively and prepare you for the next modules.

In the second year, you will further develop your academic and research skills, particularly in report writing, logical thinking, and evidence interpretation. Exams will prompt you to apply theories to case studies. Throughout the second year, emphasis is placed on cultivating employability and work-based skills and knowledge.

During your placement, you'll get the chance to see how your modules relate to real-world situations, giving you a broader perspective on how your placement organisation and the sector as a whole operate. You'll have the opportunity to apply what you've learned in a practical business setting. Through self-reflection and critical analysis, you'll integrate your academic knowledge with your work experience, expanding and contextualising your professional skills. This placement is designed to boost your confidence and skills as you approach your final year, setting you up for success in your future career.

In the final year, you will focus on fostering self-managed learning, particularly through research and management reports, with possible connections to your work experience. Modules will predominantly involve class-based activities, prompting you to utilise theory to critically analyse various issues and topics. This approach will enhance your analytical skills and prepare you for real-world challenges.

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Your future career

With sport contributing £39 billion to the UK economy, this course gives you the expertise and experience to thrive in the sports business. Launch your dream career in the sports industry with our BA in Sport Business Management, based at a campus with state-of-the-art sports facilities. Gain crucial business acumen from marketing to finance, while refining your analytical and problem-solving skills. This course provides the ideal mix of knowledge, skills and practical learning to become an employable graduate ready to make your mark.

Industry links

We deliver workshops and events in partnership. Students greatly benefit from the industry insight provided by these events, in addition to the networking opportunities they offer.

Graduate employers

Our alumni have gone into roles at organisations such as Barn Elms Sports Trust, Taylor Wimpey, and UEL.

Job roles

Roles you could go into include: 

  • Sports marketing manager
  • Sports event manager
  • Sports development officer
  • Sports retail manager
  • Sports partnerships manager
  • Community sports manager
  • Sports data analyst.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Further study

If you want to stay on and do further study, we offer an MSc Sports Management.

Rema Khatun
As a university committed to your career growth, we've curated dedicated Career Zones across all of our campuses with practical services tailored to your success. From internships, personalised coaching, and employability workshops to volunteering, mentoring, placements, and enterprise opportunities, we offer a diverse range of support."
Rema Khatun

Career Zone

How we support your career ambitions

We offer dedicated careers support, and further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting-edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including: 

  • Jobs board for internships, placements, graduate opportunities, flexible part-time work 
  • Mentoring programmes for insight with industry experts 
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top: 

  • Work-based projects 
  • Networking and visits to leading organisations 
  • Support in starting a new business 
  • London on our doorstep.

How you'll learn

We pride ourselves on giving students a fantastic experience and great support from day one. We’re an inclusive university with a close-knit community of students and our teaching reflects that.

Teaching is delivered through a diverse range of methods, not only to develop your different skills but also to enrich the learning experience. As well as traditional seminars and lectures, you’ll have the chance to go on trips to businesses across London, learn from guest speakers and gain useful, practical experience. Our location in East London - near Canary Wharf in Docklands, the Olympic Park in Stratford and multiple world-leading sporting venues - gives us incredible access to exciting business partners in one of the world's greatest cities.

Guided independent study

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, and specialist facilities, such as game labs, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

Workshops and internships

We deliver workshops and events in partnership with UEL. Students really benefit from the industry insight that these events provide, as well as the networking opportunities they present.

We encourage students to find internships during the course of their studies, offer a work-based learning module in the second year and allow you to arrange a year of work between years 2 and 3; through our Global Scholars scheme, you'll also be able to study abroad for a full year, enriching your CV and your own student experience.

Day-to-day teaching reflects the world of work in order to prepare you for your future career. You'll work on projects, deliver presentations, maintain a portfolio and work on group tasks - all ways of working that you will encounter after you leave university.

Dedicated personal tutor

If you need a bit of extra help with certain skills such as academic writing, English, maths, or statistics, academic tutors offer workshops, drop-in sessions, and one-to-one appointments to help you achieve your potential.

You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses. Our Student Support hubs feature centralised helpdesks.

UEL provides support and advice for disabled students and those with specific learning difficulties (SPDs).


Here are some of the ways you'll learn throughout the course:

  • Lectures, seminars, tutorials, and workshops.
  • Practical tasks: e.g. designing, delivering, and evaluating some training.
  • Independent study, supported by our specialist business library and a selection of digital materials, handbooks, notes, and other resources.
  • Working in a team to share ideas and insights.
  • Guest speakers representing a cross-section of business expertise.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work.

How you'll be assessed

Campus and facilities

Docklands Campus, London, E16 2RD

Who teaches this course

This course is delivered by the School of Health, Sport and Bioscience.

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.


The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Statistics for BA (Hons) Sport Business Management Degree, Full Time

Statistics for BA (Hons) Sport Business Management Degree, Full Time

What our students and staff say

Mohammed Ali
I was given so many opportunities with UEL and West Ham. Getting the opportunity to see what the sports industry looks like and hearing from experts was priceless. My highlight was the work experience and placements, without them I wouldn’t be working in sport."

Mohammed Ali

Dr Michael Palkowski
What motivates and inspires me is helping to provide opportunities for students from a range of backgrounds. I was from a working-class town, and nobody expected me to go into further education. However, I was given an opportunity to study at a widening participation university and I fell in love with my subject area and eventually went on to do my PhD."

Dr Michael Palkowski

Senior lecturer, sustainable tourism and development