BA (Hons) Sport Business Management

Hospitality, Events and Tourism

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Start Date(s)





UCAS points will be updated soon

September 2024

  • Full time, 3 years
  • Part time, 6 years
  • On campus
FullTime SD2293

Fees and Funding

Here's the fees and funding information for each year of this course

September 2024




Full time, 3/4 years
Per year
Part time, 6 years
Pro-rata full time fee
Full time, 3/4 years
Per year




  • Core Modules

    Mental Wealth: Personal Skills for Sports

    As a sports business professional managing sports organisations you will find yourself working in changing, challenging and complex global environments. Therefore, the business of sports management has become increasingly focussed on management skills and self-development and, therefore, key emotional, psychological and social determinants of human performance are critical for successful professional practice. This module, as a ‘mental wealth’ initiative aims to develop a full range of skills, competencies and experiences required for successful performance and practice in a range of potential careers in sport. Your personal and professional development will be fuelled by advancing your analytical, emotional, cultural, cognitive and social intelligence through taught and workshop activities. The module will fuel your potential by introducing you to a wide range of approaches (including reflective skills, self-care and empathetic alertness) and equip you with the confidence, competencies and courage to lead sports businesses.

  • Core Modules
    Optional Modules

    Celebration, Ritual and Culture in Events

    This module will enable you to think critically about the role and context of celebration events in a range of cultural, national, political, religious, spiritual and social environments and equip you with the skills to exhibit the ritual and culture inherent in such events. You will plan, design and manage an exhibition for a celebration event to facilitate a practice-based understanding of event management practices. As part of this module, you will apply the principles of event project management by staging an exhibition on- campus. The live event project will showcase your ability to represent the vital part celebrations play in the cultural elements of different societies. Together with module TM4### The Event Industry: Concepts and Approaches, this set of two modules will fuel your academic, personal and professional development, and give you the confidence to appreciate the challenges and complexities of working in events. As a result, you will be able to address specific types of events of significance to people, populations and places, such as national day events, festivals, carnivals, sports events, weddings, birth and death – to enhance your awareness of difference and diversity in culturally-oriented events.


    Destination Marketing

    This module builds on previously acquired marketing knowledge. The overall aim of the module is to develop your critical understanding of the principles and processes of marketing as they apply to destinations, as well as examining marketing issues that are specific to tourism destinations. Key areas of study include the characteristics of destination management and marketing organisations, destination branding, destination marketing for crisis management, marketing communications for destinations (including digital), and the evaluation of destination marketing campaigns. By the end of this module you will not only have an enhanced theoretical understanding of key issues relating to destination marketing, but also the ability to put theory into practice.


    Professional Development in Practice - Internship

    This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.

  • Optional Modules

    Optional Placement (Sports Business Management)

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you'll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules

    Sport and Event Tourism

    This module will enable you to critically examine sport events as a tourist activity from a fan's, spectator's and tourist's perspective. The module draws on a range of theoretical and conceptual frameworks to allow you to discuss the importance of sport and sport events for the tourism industry. You will produce a feasibility study for a destination by assessing its potential to host sport event-related tourism to facilitate a practice-based understanding of sport tourism planning, development and management. As part of this module you will inspect sport and event tourism from a political, economic, social and business perspectives, and evaluate its positive and negative impacts. The applied project will showcase your ability to research a contemporary or 'live' issue for the management of this changing, challenging and complex sector. The module will help you focus upon the planning and operational elements of sport and event tourism, ensuring you have a relevant theoretical and practical application of sport and event tourism in developed and developing nations. Thus fuelling your academic, personal and professional development, and give you the confidence to debate and discuss the importance of sport and event tourism to people, places and populations. As a result you will be able to respond to a range of planning and operational needs of sport and event tourism, and develop such skills as assertiveness, negotiation and problem-solving for future work in tourism and related industries.




Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD


The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.