Suha Salem

Dr Suha Salem

Lecturer

, Royal Docks School of Business and Law

Suha Salem is a lecturer in digital marketing in the Royal Docks School of Business and Law.

Qualifications

  • BSc
  • MBA
  • PhD

Areas Of Interest

  • Branding
  • Consumer behaviour
  • Digital marketing
  • Module leader for social media marketing and marketing research methods.
Suha Salem
S.Salem2@uel.ac.uk 020 8223 3000 unknown
On This Page

OVERVIEW

Dr Suha Salem is a lecturer in digital marketing. She has over nine years of lecturing experience in various Higher Education institutions in the UK and overseas. She received her PhD from Limkokwing University, Malaysia and a professional certificate in digital marketing from the Digital Marketing Institute (DMI). Her research interest focuses on consumer behaviour, branding and digital marketing.

Dr Suha has several publications - journal articles and conference papers which have been published in a variety of refereed journals, including SAGE Open, Asia Pacific Journal of Marketing and Logistics, Journal of Global Fashion Marketing, Global Business Review, Journal of Islamic Marketing, Journal of Fashion Marketing and Management: An International Journal, Asian Academy of Management Journal.

Dr Suha has supervised several undergraduate and postgraduate students, including four PhD students, to successful completion and served as an examiner for more than 15 doctorate examinations.

EXTERNAL ROLES

Manuscript Review

I served as Articles Editor & Reviewer for these journals and conferences:

  • Sage Open
  • Journal of Islamic Marketing
  • Spanish Journal of Marketing
  • Journal of Interactive Advertising
  • The International Journal of Human-Computer Interaction (IJHCI)
  • Journal of Vacation Marketing
  • Australia and New Zealand Marketing Academy Conference (ANZMAC 2017)
  • International Conference on Emerging Technologies and Intelligent Systems.

PUBLICATIONS

  • Alanadoly, A., & Salem, S.F. (2022). Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2021-0447.
  • Al-Jubari, I., Mosbah, A., & Salem, S. F. (2022). Employee Well-Being During COVID-19 Pandemic: The Role of Adaptability, Work-Family Conflict, and Organisational Response. SAGE Open, 12(3). https://doi.org/10.1177/21582440221096142.
  • Salem, S.F., & Alanadoly, A. (2021). What drives Malaysian online fashion shopping? The mediating role of perceived value. Journal of Global Fashion Marketing, 13, 75 - 89. https://doi.org/10.1080/20932685.2021.1978308.
  • Alanadoly, A., & Salem, S.F. (2021). Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-02-2020-0041.
  • Salem, S. F. (2021). Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry. SAGE Open, 11(2). https://doi.org/10.1177/21582440211009224.
  • Salem, S. F., Ibrahim Al-Jubari, Adnan Aldholay, Abdullah Nabeel Jalal, Ahmed M Mutahar (2021), Covid-19 and Online Learning Engagement: Effects of Internal Crisis Communication, Technology and Social Responsibility, International Conference on Emerging Technologies and Intelligent Systems, https://link.springer.com/chapter/10.1007/978-3-030-82616-1_25
  • Salem, S.F., & Alanadoly, A. (2020). Personality traits and social media as drivers of word-of-mouth towards sustainable fashion. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-08-2019-0162.
  • Salem, S.F., Tarofder, A.K., Chaichi, K., Musah, A.A. (2019). Brand love impact on the social media and stages of brand loyalty. Polish Journal of Management Studies 20(1), 382-393.
  • Chaichi, K., Salem, S.F (2019). The retention of fresh graduated employees in Kuala Lumpur hotels. Opcion. (ISSN 1012-1587), 2040-2065
  • Salem, S. F., & Salem, S. O. (2021). Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty. Global Business Review, 22(3), 650–673. https://doi.org/10.1177/0972150919830863
  • Salem, S.F., & Salem, S.O. (2018). Self-Identity and Social Identity as Drivers of Consumers’ Purchase Intention towards Luxury Fashion Goods and Willingness to Pay Premium Price. Asian Academy of Management Journal, 23, 161-184.
  • Salem, S. F., Tarofder, A. K., & Salem, S. O. (2018). Online Game Playing in Malaysia: The Extension of Experience Theory and the Theory of Planned Behaviour. International Journal of Management and Business Research, 8(3), 251-269.
  • Salem, S.F., & Chaichi, K. (2018). Investigating causes and consequences of purchase intention of luxury fashion. Management Science Letters, 8(12), 1259-1272.
  • Salem, S.F., (2018). Factors affecting teachers’ intention to use interactive whiteboard (IWB) at high school. 2nd International Conference on Education and Distance Learning (ICEDL 2018), July 17-19, 2018, Nice, France.
  • Salem, S. F., (2017). Role of social identity on purchase behaviour,  Accepted in proceedings of the 2017 Australia and New Zealand Marketing Academy Conference (ANZMAC 2017) .

MODULES

  • Module leader for social media marketing and marketing research methods.