Sharon Hughes
Senior Lecturer
Department of Fashion , School Of Arts And Creative Industries
With over 20 years of experience in fashion marketing and brand management, Sharon has worked with fashion brands and retailers such as Chanel, Jeffrey Campbell, Macy's, and Limited Brands. She is also an internationally recognised speaker, and former lifestyle and inspiration writer for the award-winning blog, Career Girl Daily. Sharon currently consults with boutique brands globally in marketing strategy and brand design through her consultancy, Global Enterprise Marketing and Management.
As a fashion studies educator since 2011, she has worked with colleges and universities in the UK, US, Indonesia, Portugal and Dubai with a speciality in digital marketing and communications, and innovation and technology. Moreover, she is quite passionate about critical studies in fashion and beauty.
Areas Of Interest
Digital media influence on race and gender
- Cultural production of black female fashion and beauty consumers
- Sociology of black fashion consumers
- Pop media and culture
TEACHING
BA (Hons) Fashion Marketing and Communication
Shape trends and transform brands with BSc (Hons) Fashion Marketing at the University of East London. Explore comprehensive courses for aspiring fashion marketers.
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