Sharon N Hughes

Sharon Hughes

Senior Lecturer

Department of Fashion , School Of Arts And Creative Industries

With over 20 years' experience in fashion marketing and brand management, Sharon has worked with fashion brands and retailers such as Chanel, Jeffrey Campbell, Macy's, and Limited Brands. She is also an internationally recognized speaker, and former lifestyle and inspiration writer for award-winning blog, Career Girl Daily. Sharon currently consults with boutique brands globally in marketing strategy and brand design through her consultancy, Global Enterprise Marketing and Management.

As a fashion studies educator since 2011, she has worked with colleges and universities in the UK, US, Indonesia, Portugal and Dubai with a specialty in digital marketing and communications, and innovation and technology. Moreover, she is quite passionate about critical studies in fashion and beauty.

Areas Of Interest

Digital media influence on race and gender

Cultural production of black female fashion and beauty consumers

Sociology of black fashion consumers

Pop Media and culture