Dr Chikezie Emele staff profile image

Dr Chikezie Emele

Senior Lecturer

Digital Marketing & Analytics

Department of Business Entrepreneurship & Finance , Royal Docks School Of Business And Law

Dr Chikezie Emele is a Senior Lecturer in Digital Marketing (and Analytics) at the Royal Docks School of Business and Law. A recognised leader in teaching excellence with FHEA & CMBE certifications, he brings over 10 years of experience in UK higher education.

He is a co-chair of the Early Career Research Network and serves on various committees such as the Education and Experience Committee, Ethics and Integrity Sub-Committee (EISC), GenAI Practitioner Group, and the Centre for AR & VR at UEL. Actively involved in the community, he serves on charity boards and school governing boards.

Dr. Emele is a Digital Marketing, Data Science, and Transformative Technology (AI/AR/VR/Gamification) expert. He teaches Marketing Research, Consultancy, and MSc Dissertations, and is recognised for excellence in student experience and knowledge exchange partnership.

His research focuses on how data, tech, and design create new customer experiences, including interactive, immersive, and data-driven strategies.


  • FHEA
  • PgCHEP
  • PhD Information Management
  • MSc Computer Science
  • BSc Computer Science

Areas Of Interest

  • Consumer Research (including consumer behaviour, branding and marketing management)
  • Transformative Technologies (including AI/ML, digital and marketing analytics)
  • Experiential Marketing (including Sensory, Guerrilla Marketing, Gamification and Immersive)
  • Customer Experience (including UX/UI, personalised marketing, and social media marketing)


The last four years of publications can be viewed below. 

Full publications list

Visit the research repository to view a full list of publications

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