Mandis Khayati Gargari

Dr Mandis Khayati Gargari


Business And Artificial Intelligence

Department of Business Entrepreneurship & Finance

I am a Lecturer (Assistant Professor in the US system) in the Department of Business Management, specialising in the interdisciplinary area intersecting Digital Innovation, Customer Experience, Digital Marketing Analytics and Artificial Intelligence (AI).


  • PhD in Digital Innovation & Information Systems, School of Business & Management, Royal Holloway University of London, UK (2023)
  • MSc in Engineering Management, University Putra Malaysia, Malaysia (2012)
  • BSc in Industrial Engineering, Azad University, Iran (2009)

Areas Of Interest

  • Customer Experience (CX) and Business Analytics
  • Artificial Intelligence (AI) in Digital Innovation and Marketing
  • Machine and Deep Learning
  • Customer Experience in Immersive Technologies
  • Application of AI in Healthcare
  • Digital Innovation in Business