Skip to main content
University of East London
  • Staff login
  • Student login
  • Study
    Study
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    Apply through Clearing

    View courses in Clearing.

    Explore now
    • COURSES
      • Undergraduate
      • Clearing
      • Postgraduate
      • Advice for mature learners
      • Subjects
      • Apprenticeships
      • January starts
    • STUDENT INFORMATION
      • Student life
      • Current students
      • New students
      • Accommodation
      • Term dates
      • Fees and funding
      • Scholarships
    • VISIT UEL
      • Open days and events
      • Our location
  • International
    International
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    International Events

    We're here to support you, every step of the way.

    Check out our events
    • APPLYING
      • Advice for your region
      • Pre-degree courses
      • Visa and immigration advice
      • Transferring to UEL
      • International admission deadlines
      • Pre-sessional English
      • Malvern House pathway programmes
      • Contact our international team
    • STUDENT INFORMATION
      • Accommodation
      • Term dates
      • Fees and funding
      • Scholarships
    • VISIT UEL
      • Open days and events
      • Our location
      • Virtual open events
  • Your career
    Your career
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    Are you an employer?

    Advertise a vacancy on our platform today.

    Get started
    • STARTING YOUR CAREER
      • Career Zone
      • Explore your career
      • Career coaching and mentoring
    • GETTING A JOB
      • Meet employers
      • Be your own boss
      • Volunteering
      • Work while you study
  • Partners
    Partners
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    • Partnerships at UEL
    • Train your workforce
    • Share your skills
    • Connect with our people
  • Our research
    Our research
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    REF 2021

    Read about our Research Excellence Framework submissions and results

    Impact case studies
    • Postgraduate research students
    • Research impact
    • Partnerships
    • REF 2021
  • About
    About
    • Why UEL?
    • Undergraduate prospectus
    • Postgraduate prospectus
    • Sport at UEL
    Connected campus

    We are improving our three campuses for people to study, work and live.

    What we're doing
    • OUR UNIVERSITY
      • Our schools and subjects
      • Staff
      • Governance
      • Professional services
      • 125 years
      • Vision 2028
      • Alumni
      • Accreditations
      • Sustainable Development Goals
    • TEACHING AND SUPPORT
      • How we teach
      • Mental wealth
      • On-campus nursery
    • GET INVOLVED
      • Events
      • News
    • GET IN TOUCH
      • Our location
      • Contact us
      • Venue hire
  • Home
  • About UEL
  • News

Gaming avatars dress in UEL fashion designs

Gaming avatars dress in UEL fashion designs

App is new channel for marketing fashion

See all of our News articles

Hero Carousel

App is new channel for marketing fashion

See all of our News articles

Published

01 March 2021

Share

Share On Facebook
Share on Twitter
Share on LinkedIn

Fashion students at the University of East London (UEL) have a chance to showcase their talents in a market leading fashion gaming app.

Covet Fashion is a fashion gaming app where players can live their most stylish lives by building their own digital dream wardrobe. Participants can style a virtual model in response to challenges which are then judged by the Covet community, which numbers 2.5 million monthly active users.

The gaming app is revolutionary in its approach to connecting consumers and brands - allowing players to shop and discover new brands virtually and in real life. The app draws on collections from 150 of the world's leading fashion brands, including names such as Calvin Klein, French Connection and Badgley Mischka.

In the Covet Fashion x UEL collaboration, selected students will have their designs featured in the app for players to select and use in the game.

Some 40 students have been working on designs based on a brief by Covet around the theme 'Mother Nature' and from these illustrations, the UEL fashion team will forward five to Covet to be converted into digital renderings. Students will have a chance to refine their virtual looks before the first enters the app at the beginning of April.

We're thrilled to be collaborating with Covet Fashion. The industry is evolving fast and our students are keen to understand and experience how they might be connecting with customers in their future careers. With its challenges and rewards, Covet Fashion has come up with an innovative way of creating engagement by blending social media and fashion brands and we're excited at the opportunity to place our students' work alongside some of the biggest names in the industry."

Beatrice Newham, head of UEL fashion team, said.

To find out more about getting a degree in fashion, go to our course pages.

Share

Share On Facebook
Share on Twitter
Share on LinkedIn

Communications team

Contact us for press and interview requests

 

+44 (0)20 8223 2911
pressoffice@uel.ac.uk

Help us make this site better by telling us what you think about this page

Social Media

Follow us on social media:

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Instagram
  • TikTok

University of East London

University Way

London, E16 2RD

United Kingdom



T. +44 20 8223 3000


Explore UEL

  • About UEL
  • Take a virtual tour
  • Calendars
  • Freedom of information
  • Governance management
  • Services and departments
  • Find us
  • Contact us

The University

  • Undergraduate
  • Postgraduate
  • News
  • Events
  • Jobs

University of East London

University Way

London, E16 2RD

United Kingdom



T. +44 20 8223 3000


Copyright ©2023 University of East London

  • Accessibility
  • Data protection
  • Sitemap
  • AccessAble
  • Modern slavery
  • Legal and compliance
  • Cookie settings
  • Privacy
back to top