Quick info & apply now

Fees and Funding

Here's the fees and funding information for each year of this course


The University of East London (UEL) and West Ham United Foundation (WHUF) have partnered to create a unique collaborative foundation degree programme in Community Sports Management.

The degree combines a mixture of practical, theory and work-based learning, and provides a truly unique insight into sports management within a community setting. Students study a range of topics that influence sports management and they benefit from significant industry exposure via the work placement modules.

Through collaborating with West Ham United Foundation - one of the largest and most successful football community schemes in the country - students are offered a truly unique and innovative experience, exclusive access to work placements, and tuition from industry experts.

Following the completion of the two-year FdSc, students can progress onto the third year top-up BSc (Hons) Sports, PE & Development.

What makes this course different



unique and exclusive work placements with the West Ham United Foundation and partners, supporting community initiatives and international events.

Graduate Outcomes

Graduate Outcomes

Over 90% of our graduates are in work or involved in further study within six months of graduating.

Community Focus

Community Focus

links with the award-winning West Ham United Foundation and other community organisations, providing a platform to explore the social value of sport and influence on community cohesion.


Community sport and sports management are two growing areas in the industry. The Community Sport Management degree has a mixture of academic topics and practical experiences, providing a fantastic understanding of what underpins sports management

within a community setting. The programme recognises the important role of industry networks and work placements in facilitating pathways into employment.

A team of dynamic lecturers deliver expert content in areas such as: sports coaching, leadership, marketing, and sport development. Staff are highly qualified, experienced, and extremely committed to helping students succeed and excel. The programme will thoroughly prepare graduates for employment after two years or further academic success, should students continue onto the BSc (Hons) Sports, PE and Development pathway.



  • Core Modules

    Coaching Principles

    This module will introduce students to the fundamental academic and principle components underpinning sports coaching. A further aim of the module is to consider broader issues (e.g., health and safety, risk management, equality, inclusion) affecting the coach while operating in his/her sporting environment. The module will provide students with the opportunity to develop theoretical understanding of coaching in both a classroom and practical setting. At the end of this module students will be able to deliver a well-managed coaching session as part of a group, inclusive of all fundamental coaching principles.


    Sports Leadership & Management

    This module aims to introduce structures, principles and processes underpinning leadership & management within sports-related organisations. Students will also develop an understanding of management theory and how to effectively lead organisations, organise people and formulate groups within sports related settings.


    Current Issues in Sport

    The aim of this module is to prepare and enlighten students to a fast growing sector emerging from Sport Development. The role of a Community Sports organisation is to plan, organise and deliver inclusive activities for all of the community, tackling some of the current issues we have in UK Sport and society. Naturally, this module will equip students with critical thinking skills and the knowledge required to support initiatives that tackle these current issues, both from community and performance sport perspective. Within the module students will also gain an understanding of the role that professional sport organisations have in supporting a community groups and making a positive impact in some of society’s key inequalities. The students will learn the intricate and historical details behind these current issues to better understand why some of these issues still exist today.


    Professional Development (Sport Placement 1)

    This module offers students the opportunity to apply theory acquired from their modules and practically learn across the community sports sector with behind the scenes access to a Premier League Football Club’s Foundation. It provides the opportunities through several work related experiences gained to develop interpersonal skills that will be invaluable in future employment. The student will get a bespoke Individual Learning Plan that will support their various placements throughout the module. They will also receive regular mentoring from their module leader and a level 5 student, as part of the UEL mentoring scheme.


    Principles of Sports Marketing

    This module will introduce marketing and promotional strategies used by performance orientated and community based sports organisations. Students can expect to cover the marketing mix and situational analysis with real life examples in the sports and football industry. The students will develop into marketing strategies for products and campaigns, gaining an understanding of how marketing and promotion is utilised and beneficial to sports organisations.

  • Core Modules

    Research Methods & Design (Mental Wealth)

    This module will support you to develop skills that enable you to conceptualise, plan, analyse and interpret experiments that answer real world problems. The focus will be on research methods as applied to professional practice through the monitoring of change that occurs in outcomes specific to your chosen career path. The module will also continue to develop your level of critical thinking through interpretation and synthesis of secondary data.


    Disability, Sport and PE

    The main focus of this module will be to engage you in the process of being able to deliver inclusive and engaging practical sports sessions targeting people with different types and levels of impairment. As part of the module you will be involved in the delivery of an event for school-aged children with Special Educational Needs and Disabilities. Along the way to this practical delivery, you will investigate and analyse the wider issues and processes involved in the development of an effective range of provision for disabled people within a sporting and/or physical education environment. The investigation will include an analysis of wider sociological issues relating to disabled people and how these have a major bearing on sporting/physical education provision.


    Sports Management & Marketing

    Sport Management & Marketing aims to provide students with a thorough understanding of how to manage and market a sports programme, project, event, product or service. Within community sports and sports business industries, marketing has become a huge influence on success. Developing from level 4, students will analyse and critique sports organisations use of the marketing mix (7p’s). As a manager of a programme, project, event, service or product in the sports industry, you must also be aware of organisation, operational, logistical, ethical and social factors in order to align with your organisations strategic interests and targets. This module will provide students with insight into management responsibilities in sport and the factors that must be taken into account if you wish to be successful.


    Professional Development (Sport Placement 2)

    This module builds on the applied skills and knowledge gained in Professional Development (SP1) and further develops the students understanding and experience through a singular focused placement. Each student will identify a preferred learning environment and will aim to specialise in a specific role. Through the summer months which sit in between level 4 and 5, the students will be offered international placement opportunities where they can use their experience and hours gained to meet criteria within Professional Development (SP2). This will provide invaluable experience in a more dynamic, but specific setting and will develop their reflective skills appropriately for required employment opportunities. The student will create bespoke Individual Learning Plans that support their development throughout the module. They will also receive regular mentoring from their module leader and placement supervisor.


    Community Sport Development

    The aim of this module is to prepare students for work in a sector emerging from Sports Development. The role of a Community Sports Development Officer is to plan, organise and deliver inclusive activities for all of the community. This module will also equip students with the skills and knowledge required to support these local initiatives from a community sports organisation’s perspective. Students will also gain an understanding of the community role that professional sports organisations can have in supporting a community and making a positive impact in some of society’s inequalities. The student will learn the historical details behind community sports development and will be introduced to intricate elements of community sports events and programmes including partnerships, funding, innovation, design, delivery and evaluation.


    Sports, Health & Leisure

    This module aims to introduce students to the ever-growing health and leisure industries in sport. The module will ask students to consider current health issues across the UK and how they are currently being tackled by National Governing Bodies. It will also isolate health issues and require students to strategically think about how they would address and tackle the health issue through the use of intervention and funding mechanisms. The module is designed to give students a broad and holistic view of health and leisure industries, organisations, issues and preventative and intervention strategies, opening another area of employability within community sport.


The theoretical topics within the degree programme will be complimented with field trips, guest speakers and industry placements. During the two years of study, students will visit sports arenas in the local area, such as: London Stadium, Velodrome, Aquatics Centre, the O2 Arena, Excel Centre, Copper Box and the Olympic Park to learn more about how sports organisations both work with the local community and market and deliver large-scale events.

Alongside the academic programme students will be expected to take part in various work placements, applying learning into practice. These opportunities allow students to not only learn from leaders in sport but provide excellent networking opportunities for future paid work. There are also opportunities to work in the summer months, either on West Ham United Foundation's local programmes in East London and Essex, or on the international programmes. In the past three years students have been provided with the opportunity to take part in fully funded foreign travel to Austria, Sweden, and Spain, working on a range of projects that greatly enhanced their employability skills.


  • Year 1 = Practical (20%), Portfolio (10%), Presentation (30%), Written (40%).
  • Year 2 = Practical (20%), Portfolio (20%), Presentation (30%), Written (30%).

Each year you will spend around 270 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

The approximate amount for this course are:

  • Year 1: scheduled teaching - 270 hours; guided independent study - 930 hours.
  • Year 2: scheduled teaching - 270 hours; guided independent study - 930 hours.


Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD


The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

Richard Mark Buscombe

Richard works in the Applied Sport and Exercise Sciences subject area teaching both undergraduate and postgraduate students.

See full profile

Maria Antritsou

Maria Antritsou is a Lecturer in sport, PE and development.

See full profile

What we're researching

At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.

Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

Please visit our Research section to find out more.

My best memories at University were taking part in all of the events we've been involved in and the placements we had available to us. I would definitely advise anyone who wants to work in the field of sport to join the course for a more hands-on university experience

Katrina Harris

Programme graduate


Since launching the course in 2015, the degree has become hugely popular and produced high calibre graduates who are now working across the sports industry. Our most recent graduates have achieved full-time and part-time positions at incredible sports organisations, such as: West Ham United FC, Manchester City FC in Abu Dhabi, Crystal Palace FC, Arsenal FC, London Sport, the FA, Essex Cricket Club, London Lions, London Basketball Association, and more. A recent graduate completed an internship with the Foundation and is now an Associate Lecturer on the West Ham United Foundation degrees. After graduating, our graduates remain a part of the West Ham United family, regularly visiting our current students to discuss their journey and the key skills that have made them successful.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.