Our vision is for the School of Arts and Creative Industries to be an internationally recognised leader in socially engaged and multidisciplinary arts at the heart of the creative and cultural hub of East London. 
 
Our mission is to inspire creative and critical minds within a collaborative working environment that develops appropriate professional skills and encourages social, political and cultural impact.  Our students acquire the knowledge and skills in entrepreneurship, creative practice, business and/or freelancing to become changemakers in their chosen creative subject.
 
The School's breadth of media, fashion and performance cluster areas are grounded in creative excellence and framed by extensive community and industry collaboration. We aim to be at the heart of the cultural life of our local communities and of London itself: supplying some of the key talent, skills and ideas that will help shape the future of the UK's creative economy
 
Celebrating diversity is our mantra and is what makes us distinctive nationally and globally and we strive to support all our students to graduate with high quality degrees that enable them to have a head start in their chosen career.